We explored more than a dozen online therapist directories to identify the top 11 for marketing your private practice. These directories connect you with broad audiences of potential clients, ranging from niche populations to more general demographics. The best online therapist directories go beyond basic listings, providing valuable extras like integrated EHR systems or insurance billing support.
Our Favorite Directories
- Best Overall - Zencare | Read review
- Runner-Up - GoodTherapy | Read review
- Best Client Matches - Mental Health Match | Read review
- Best for Specialists - Zocdoc | Read review
- Most Affordable - TherapyDen | Read review
- Best Free Directory - Choosing Therapy | Read review
- Best for Social Justice - Inclusive Therapists | Read review
- Best for Offering Low-Cost Sessions - Open Path Collective | Read review
- Best for Client Reach - Psychology Today | Read review
- Best Platform for Billing Insurance - Alma | Read review
- Best for Insurance-Only Practices - Headway | Read review
Best Directories at a Glance
Why Trust Us
300+
Companies Reviewed2,350+
Hours of Testing1,150+
Data Points AnalyzedChoosing Therapy’s reviews are fair, honest, thorough and based on firsthand experience. To date, we’ve reviewed mental health solutions offered by more than 300 companies. That has involved more than 2,350 hours of firsthand use and consideration of over 1,150 data points. Our editorial policies outline a rigorous review process, but they all boil down to this: produce reviews that our own friends and family can rely on. Learn more here.
Detailed Company Reviews
Here are our favorite therapist directories for listing your private practice online.
- Cost: $59 – $98 monthly, $130 upfront
- Average Monthly Traffic: ~136k users/month
- Features Offered: Targeted marketing focused on millennial clients, optional EHR features, professional photos
Zencare is a full-service therapist marketing solution. In addition to a listing on its highly trafficked directory, Zencare offers the most comprehensive marketing package available for mental health professionals. All subscriptions include professional photos and videos, with options to add integrated EHR functionality.
Pros & Cons
- Professional photo and video services included
- Features for scheduling, telehealth, documentation, billing, and practice management
- Large, active community of therapy-seekers
- Hands-on customer service
- Membership includes a blog article featuring an interview of you
- High upfront costs
- Higher monthly cost than competitors
- Included professional photos and videos cannot be posted to other directories
Cost
Zencare costs range from $59 – $98 monthly, depending on additional features selected, and require a $130 upfront sign-up fee. Zencare does not offer any free trials. The base Zencare membership includes a 50-minute photo/video shoot and a listing in the Zencare directory. Premium add-ons include access to a telehealth platform, online scheduling, a client portal, and additional practice management features.
For details about pricing, visit our full Zencare review.
Overview
Zencare is a full-service marketing and practice management software suite for therapy practices. The platform helps therapists market their services to in-person and online markets via their directory and includes optional features for practice management and electronic health records (EHR). Zencare costs range from $59 – $98 monthly, depending on the features selected, plus a one-time $130 setup fee.
Zencare has two main components: marketing and practice management. It’s important to note that practice management features incur an extra fee of either $19 or $39 monthly.
Overall, Zencare is a high-quality platform that can offer your practice a lot of value. While it is more costly both upfront and ongoing compared to other options, it has some of the best and most comprehensive features and customer service offered by any online therapist directory.
Visit our full Zencare review for more insight.
GoodTherapy provides a robust set of features and relatively high site traffic, giving your practice significant exposure. Extras like monthly CEU courses and practice management tools further enhance its value.
Pros & Cons
- Large amount of users
- Well-known and widely trusted
- Practice management features are available
- Wide variety of continuing education (CE) resources available
- Great data reporting
- Filters are not as inclusive to certain patient populations as competitors
- Therapist side of the user interface is outdated and somewhat unintuitive to use
- No free trial or other no-cost options; payment is due upfront
- Competition with other therapists may be high in large cities
Cost
GoodTherapy.org costs between $30.95 – $49.95 monthly, depending on the features needed. The basic plan includes a directory listing, while more expensive plans include access to continuing education (CE) credits, billing solutions, and a client portal with advanced booking and scheduling features.
To read more about pricing details, visit our full GoodTherapy review.
Overview
GoodTherapy.org is a popular and widely visited therapist directory that allows you to market your practice to new clients. It offers clients the ability to find you via a proprietary matching and filtering system. GoodTherapy costs $30.95 – $49.95 monthly, with higher subscription costs including access to continuing education and practice management features.
One of the best things about GoodTherapy.org is the volume of clients that actively use the site. GoodTherapy is a well-known and relatively long-standing therapist directory. It is able to bring in more client leads than smaller or newer directories might.
Learn more in our full GoodTherapy review.
- Cost: $39 monthly; $375 annually
- Average Monthly Traffic: ~44k-140k users/month
Mental Health Match is a therapist directory designed to streamline the process by matching clients with therapists, eliminating the need for clients to sift through endless profiles. This approach not only simplifies the search for clients but also improves the quality of leads therapists receive.
Pros & Cons
- 60-day free trial doesn’t require a credit card
- Profile creation process leaves little room for error; making a profile is simple and quick
- Offers blogging and publication opportunities
- Detailed client matching system helps improve match quality
- Can easily refer clients to other therapists that meet their needs
- Not many profile customization options
- Lacks EHR features or meaningful integration
- Lower user traffic compared to more popular directories
Cost
Mental Health Match costs $39 monthly or $375 annually. Costs include a customizable profile listing on the directory, as well as some tools for managing client intake. A 60-day free trial is available and does not require credit card information.
For more details on pricing, take a look at our full Mental Health Match review.
Overview
Mental Health Match is a moderately trafficked therapist directory designed to help you attract new clients. It stands out with its unique matching and filtering system, enabling clients to find therapists based on personalized criteria, thereby improving the quality of matches you’re receiving. The service is priced at $39 monthly or $375 annually, with a 60-day free trial included.
Our reviewer was impressed by the unique value Mental Health Match provides for both clients and therapists. While it may not replace other directory profiles entirely, it serves as a valuable complement. With a two-month free trial and an easy onboarding process, there’s minimal risk in giving it a try.
Visit our full Mental Health Match review for more details.
- Cost: Varies – Typically $70 per booking
- Average Monthly Traffic: ~1m users/month
Zocdoc offers profile listings for more than just therapists. Physicians and medical providers of varied specialties can also create a profile. If you have a specific niche not covered in other directories, Zocdoc may be a good directory choice.
Pros & Cons
- Automated appointment reminders
- Easy online booking that integrates with many practice management systems and calendars
- Clients can leave verified reviews on Zocdoc and boost your visibility and brand reputation
- Automated system makes it easy for clients to complete intake paperwork online
- Great data reporting
- Fees are not listed until late into the sign-up process
- Clients can cancel last minute, potentially leaving you responsible for ZocDoc fees
- Heavy competition from other therapists and providers, especially in densely populated areas
- Could be relatively more expensive than competitors that use a set monthly pricing model
Cost
A search engine-optimized profile on Zocdoc is provided for no cost; however, when a new client schedules an appointment with you directly through Zocdoc you will be charged a fee, which varies depending on location and specialty – our example of a psychotherapist in California incurs a fee of $70 per new client booking. Repeat bookings from the same client don’t incur a fee.
For more details on pricing, visit our full Zocdoc review.
Overview
Zocdoc is a directory platform that covers a wide range of medical specialties, including therapy. It allows practices to create a listing in its well-known directory, where potential clients can find them through Zocdoc’s proprietary matching system. The platform simplifies the intake process by enabling clients to complete all necessary paperwork in one place before their appointment.
With a massive user base—even larger than Psychology Today—Zocdoc offers significant exposure. However, since it’s not exclusively for therapy, not all users are seeking mental health services. Still, many likely are.
For practices in densely populated areas, competition can be tough. However, features like detailed filtering options and the ability to collect client reviews can help your practice stand out. Additional tools, such as calendar management and streamlined intake documentation, enhance the workflow even further.
For a closer look at our experience, visit our full Zocdoc review.
TherapyDen is a small, specialized mental health provider directory that offers free profiles. Premium profiles are also available starting at $10 monthly, making it the most affordable option for therapist directories.
Pros & Cons
- Basic features available for free
- Premium features are very affordable and the ultimate cost is a pay-what-you-can model
- An exceptionally inclusive set of therapist filters
- Great for small or growing practices
- Can integrate with SimplePractice calendar
- Relatively small monthly volume compared to other directories
- No other features available such as a telehealth platform or billing assistance.
- No data reporting or lead-tracking features
Cost
TherapyDen costs nothing for basic features and premium features cost $10 – $30 monthly. Premium features include the ability to list your practice in multiple states, having your listing featured higher in search results and throughout the website, and custom sub-headings.
For more details about pricing, visit our full TherapyDen review.
Overview
TherapyDen is a unique therapist directory with a focus on client inclusivity. A basic profile is available at no cost, and premium features are available on a “pay-what-you-can” basis with a minimum fee of $10 monthly.
TherapyDen offers a streamlined and focused directory that prioritizes accessibility and inclusivity through its specialized filtering system. With no cost to create a basic profile, it’s an easy decision to get listed. For those who need more visibility, the premium profile is worth considering. During our review, we found TherapyDen to be a valuable platform for most practices, especially those mindful of their budget. While the free profile doesn’t show up in search results, it still serves as a useful link for potential clients to access your information directly, and the cost of a premium plan is nearly negligible compared to other directories.
TherapyDen may not quite be able to match the massive traffic volumes of platforms like Psychology Today or Zocdoc, but it offers a unique opportunity to connect with clients in a niche area who might otherwise be overlooked. Additionally, if you’re based in a densely populated area, you’ll face significantly less competition here compared to the more widely used directories.
View our review of TherapyDen for more insight.
Choosing Therapy provides a completely free directory for licensed therapists, allowing you to showcase detailed information about your practice to potential clients with ease. The platform also offers additional opportunities, such as contributing articles to ChoosingTherapy.com and participating in PR initiatives, helping you establish online authority and effectively market your name and practice.
Pros & Cons
- Totally free, no payment information required
- Continually draws therapy seekers from the parent sites online publications
- Opportunities for writing, publication, and PR
- Your free profile displays in search results, unlike with other free directory options
- Lower volume than other directories
- No additional features such as a teletherapy platform or billing
Cost
Choosing Therapy’s directory is totally free. No payment information is required at any time.
Overview
Creating a free therapist directory listing on Choosing Therapy is easy and doesn’t require a credit card. Simply provide some basic practice details to be Verified (you must be a licensed therapist to join), then create the perfect profile with videos, photos, practice information, and your availability.
Your profile allows you to showcase both virtual and in-person services, with options to customize your offerings, pricing, and availability for each location. Everything is managed effortlessly from a single profile, making marketing your practice easy.
After reviewing other free directory options available, it’s clear that Choosing Therapy’s directory is the best available for a completely free profile listing. Unlike TherapyDen, our free plan allows your profile to be equally visible across the site.
Learn more on Choosing Therapy’s directory page.
Inclusive Therapists is a unique directory that helps social justice-oriented therapists match up with clients in historically marginalized communities who need social justice-oriented care.
Pros & Cons
- Empowers therapists to support marginalized communities
- Large, niche community of therapy-seekers
- Discounted memberships for BIPOC therapists
- Matching service will provide client leads for you to reach out to directly in addition to standard directory search features
- Offers free continuing education (CE) courses focusing on social justice and liberation
- Very selective therapist sign-up process
- Higher monthly cost than most competitors
- No additional features for practice management
Cost
Costs for a membership with the Inclusive Therapists directory range from $29 – $119 monthly, depending on the number of profiles your practice needs. Individual practitioners are covered under the $29 monthly plan detailed below, while group plans for additional practitioner profiles will increase in cost. Sponsored plans are available for indigenous or Black therapists. All plans include a 45-day free trial.
For more details about pricing, visit our full review of Inclusive Therapists.
Overview
Inclusive Therapists is a moderately trafficked online therapist directory with a focus on providing social justice-oriented care to historically marginalized and underrepresented communities. A listing with Inclusive Therapists costs between $29 – $119 monthly, depending on the number of practitioner listings your practice needs.
Overall, Inclusive Therapists is a fantastic way to help bring mental healthcare to marginalized communities and a decent way to boost your business in a niche group. On top of the client leads and referrals, there are many CE resources, events, and activism opportunities. If you’re passionate about and experienced in social justice-oriented care, Inclusive Therapists is a great directory to join.
Visit our review of the Inclusive Therapists directory for more details.
- Cost: Free, but must offer discounted rates to clients
- Average Monthly Traffic: ~3k users/month
Open Path Collective links therapists willing to offer discounted services to clients in disadvantaged financial situations. While it lacks the high monthly user traffic of higher-profile directories, the cost-free profile and niche nature of the platform make it a great option.
Pros & Cons
- Non-profit that helps clients with financial difficulties access therapy
- No cost to list on the directory
- Makes managing sliding-scale clients easier
- Member benefits and discounts for other services
- Affiliate link for referring other therapists to Open Path
- Open Path Collective clients may generate less revenue than others due to requiring therapists to accept discounted rates of $30 – $80 per session
- Not as large or heavily trafficked as more mainstream directories
- Limited features
- No additional features such as insurance or billing management
Cost
Listing your practice with Open Path Collective is free. However, Open Path Collective requires you to offer services at a discounted rate. If you are a fully licensed provider, you must agree to offer sliding scale therapy of $40 – $70 per session for individuals and $40 – $80 per session for couples or families. If you are a student intern, you must offer a fixed rate of $30 per session.
For more details about pricing, visit our full review of Open Path Collective.
Overview
Open Path Collective is a mental health practitioner directory designed to assist clients in difficult financial situations or without insurance. It is totally free to list yourself on Open Path Collective, however, you must agree to offer services at a rate of $30 – $80 per session. Other features include discounts on services such as EHR platforms and other directories.
While it might not have the same traffic as other directories, Open Path is worth considering as a secondary source of referrals in addition to other listings – if you’re able and willing to offer services at a discounted rate.
Read our full experience with Open Path Collective to learn more.
Psychology Today is one of the largest therapist-specific directories. Millions of people use Psychology Today, so a profile here could generate a lot of client leads. Every subscription also includes access to a telehealth platform.
Pros & Cons
- One of the largest therapist directories available today
- Simple, easy-to-use interface
- Built-in telehealth platform and client communication tools
- Detailed filtering for clients helps avoid poor client-therapist matches
- May be difficult to compete in larger cities
- The interface is somewhat limited
- Data reporting is not very comprehensive
Cost
A Psychology Today therapist directory listing costs $29.95 monthly and includes full access to the platform, an ongoing listing, the ability for clients to communicate with you directly, a telehealth platform, and many other features. There is no free trial available, but you may receive discounts for referring other providers to the directory.
For more details on pricing, visit our full Psychology Today review.
Overview
Psychology Today is a popular and powerful therapist directory that can link your practice with a large audience of potential clients. A Psychology Today therapist directory listing costs $29.95 monthly and includes a number of features, including a free telehealth platform, secure client messaging, and a wide audience of potential clients.
One of the most important aspects of Psychology Today is its massive and unparalleled base of users, with over 1 million users visiting the directory homepage every month from organic search results traffic. That is the highest number of any therapist directory, however, this popularity goes both ways; competition on the platform, especially in heavily populated areas, can be difficult to overcome.
Learn more in our full review of Psychology Today.
Out of the full-service platforms that allow therapists to credential with insurance payors and manage marketing as an independent contractor, Alma offers the best set of features, best reimbursement rates, and highest-quality design.
Pros & Cons
- More comprehensive system of features than other directory and insurance billing platforms
- EHR features such as treatment plan templates, telehealth, and others
- Higher reimbursement rates than competitors, according to members
- Discounts on annual memberships
- Comprehensive community and continuing education content
- One of the only directory and insurance billing platforms that require a monthly fee
- No publicly available information about reimbursement rates – however, this is usually the case with this type of platform
- To use Alma, you must be fully, independently licensed
- No free trial period
Cost
Alma costs $125 monthly or $1,140 annually. This cost includes all of the features of Alma and is a much simpler pricing system compared to many of the other billing and directory platforms available. There is no free trial or demo period offered.
Reimbursement rates will vary significantly depending on your location, credentials, and other variables, however, Alma’s contracted rates are typically higher than a therapist could obtain through credentialing on their own.
Overview
Alma is a comprehensive billing and directory platform for therapists and psychologists. Features include billing support, insurance credentialing, and a provider directory. Alma costs $125 monthly or $1,140 annually; there is no free trial available.
Features included in Alma’s cost include:
- A simple insurance credentialing and billing solution
- Insurance-first directory profile listing and client-matching service
- Scheduling and appointment reminder features
- HIPAA-compliant Zoom-based telehealth platform
- Treatment plan templates and clinical tools like PHQ-9 and GAD-7
Read our full review of Alma for Therapists for more details.
Headway is another great in-network billing platform that has a strong focus on networking with many insurance plans. If you exclusively work with insurance clients, Headway is a great choice.
Pros & Cons
- Headway is free to use for therapists
- Existing clients can be imported into Headway for easy management
- Both talk therapists and medication practitioners are able to join
- Not available in all states yet
- You must be fully licensed to use Headway
- No features for practice management or documentation
- Some users reported lower reimbursement rates than competitors
Cost
There is no cost for joining Headway as a therapist. The service can be offered for free to practitioners upfront, as Headway negotiates all billing rates with insurance payors and will receive a portion of that payout. If you choose to work with Headway, you will sign on as an independent (1099) contractor who handles all aspects of client care, while Headway handles client billing and marketing.
Overview
Headway is a service for therapists and mental health practitioners for managing insurance billing and marketing. Headway’s directory allows clients to view therapists that are in-network with their insurance. There is no cost for joining Headway as a therapist.
Since Headway doesn’t charge any fees, its feature offerings are not quite as robust as Alma’s. There are no features for EHR or practice management, and the platform isn’t available in every state yet.
Learn more about Headway in our full review of Headway for Therapists.
Compare Our Picks
Monthly Cost | $59 - $98 | $30.95 - $49.95 | $39 | Varies | $0 - $30 | Free | $29 – $119 | Free | $29.95 | $125 | Free |
Average Monthly Users | ~136k | ~126k | ~44k - 140k | ~1m | ~33k - 75k | ~2k - 10k | ~4k - 50k | ~3k | ~1.3m | ~37k | ~77k |
EHR Features? | |||||||||||
Profile creation assistance | |||||||||||
Continuing Education Resources | |||||||||||
Insurance credentialing | |||||||||||
Telehealth Platform |
Monthly Cost | ||||||||||
$59 - $98 | $30.95 - $49.95 | $39 | Varies | $0 - $30 | Free | $29 – $119 | Free | $29.95 | $125 | Free |
Average Monthly Users | ||||||||||
~136k | ~126k | ~44k - 140k | ~1m | ~33k - 75k | ~2k - 10k | ~4k - 50k | ~3k | ~1.3m | ~37k | ~77k |
EHR Features? | ||||||||||
Profile creation assistance | ||||||||||
Continuing Education Resources | ||||||||||
Insurance credentialing | ||||||||||
Telehealth Platform | ||||||||||
Things to Consider Before Listing Your Practice
When you’re considering joining a therapist directory, there are a few important factors worth considering:
- The number of people in your specific geographic area that are likely to be searching for practitioners
- The degree of competition you’ll be facing among other therapists in your area on any given directory
- The time and energy you are able and willing to commit toward a strategy for improving your marketing
- Whether you’re interested in bolstering online presence by writing blog posts or articles
- Whether you’re looking for a main source of client referrals, or you’re simply looking for a secondary or supplemental source.
Tips for Finding the Right Directories for Your Practice
- Look for directories that provide a good balance of potential client volume and local competition
- Be mindful of how much competition you’ll be facing in your geographic area
- Consider looking for options that allow you to build your brand and publish articles or blog posts
- Consider how you can integrate your directory listing with your website. If you don’t have a website yet, look into the best website builders for therapists to get started.
Frequently Asked Questions
How Do Therapist Directories Work?
Therapist directories allow you to list yourself or your practice to a public search tool that allows potential clients to sort and find the therapists in their area. Directories usually charge a monthly fee to maintain their profile. Clients find your profile and contact you for scheduling, or schedule directly, depending on how the platform is designed.
What Do I Include in My Therapist Directory Listing?
In your therapist directory listing, it’s important to focus on a few aspects:
- Approachability – clients should immediately gain the impression that you are warm, approachable, and welcoming to them regardless of what they may be going through
- Depth – ensure your listing captures details of your approach. Be specific here; it will ensure that your clients are well-matched to your particular style.
- Specificity of Expertise – your listing needs to express what specialties are really your specialties and explain thoroughly why you are an expert in them.
- Call to Action – toward the end of your listing (or at multiple points) your listing should directly ask potential clients to take an action such as visiting your website, scheduling an appointment, or contacting you.
- Visual Elements – Secondary to the content but almost as important is how you are representing yourself visually. Ideally, your listing should include recent, high-quality photos and videos.
Is a Therapist Directory Listing Worth It?
Whether a therapist directory listing is worth it to you and your practice is entirely dependent on a wide range of factors including your practice’s current dynamic, its financial situation, your goals, and where you are located. Most important, perhaps, is your therapeutic niche. Generalists will have an easier time being listed but will have a lot of competition to overcome, whereas practitioners with a defined niche will appear to clients much more readily.
Choosing Therapy strives to provide our readers with mental health content that is accurate and actionable. We have high standards for what can be cited within our articles. Acceptable sources include government agencies, universities and colleges, scholarly journals, industry and professional associations, and other high-integrity sources of mental health journalism. Learn more by reviewing our full editorial policy.
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Church, M. (2024). Zencare Review: Cost, Pros & Cons, & Is It Right for Your Practice? Retrieved from: https://www.choosingtherapy.com/zencare-review/
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Church, M. (2024). GoodTherapy Review 2024: Cost, Pros & Cons, & Is It Right for Your Practice? Retrieved from: https://www.choosingtherapy.com/goodtherapy-review/
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Church, M. (2024). Mental Health Match Review: Cost, Pros & Cons, & Is It Right for Your Practice? Retrieved from: https://www.choosingtherapy.com/mental-health-match-review/
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Church, M. (2023). Zocdoc Review 2024: Cost, Pros & Cons, & Is It Right for Your Practice? Retrieved from: https://www.choosingtherapy.com/zocdoc-review/
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Church, M. (2024). TherapyDen Review: Cost, Pros & Cons, & Is It Right for Your Practice? Retrieved from: https://www.choosingtherapy.com/therapyden-review/
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Church, M. (2024). Inclusive Therapists Directory Review: Cost, Pros & Cons, & Is It Right for Your Practice? Retrieved from: https://www.choosingtherapy.com/inclusive-therapists-review/
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Church, M. (2023). Open Path Collective Review: Cost, Pros & Cons, & Is It Right for Your Practice? Retrieved from: https://www.choosingtherapy.com/open-path-collective-review/
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Church, M. (2024). Psychology Today Review: Cost, Pros & Cons, & Is It Right for Your Practice? Retrieved from: https://www.choosingtherapy.com/psychology-today-review/
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Church, M. (2023). Alma for Therapists: Is It Worth It In 2024? Retrieved from: https://www.choosingtherapy.com/alma-for-therapists-review/
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Church, M. (2024). Headway for Therapists: Is It Worth It In 2024? Retrieved from: https://www.choosingtherapy.com/headway-for-therapists-review/
We regularly update the articles on ChoosingTherapy.com to ensure we continue to reflect scientific consensus on the topics we cover, to incorporate new research into our articles, and to better answer our audience’s questions. When our content undergoes a significant revision, we summarize the changes that were made and the date on which they occurred. We also record the authors and medical reviewers who contributed to previous versions of the article. Read more about our editorial policies here.
Author: Melissa Boudin, PsyD (New author)
Medical Reviewer: Kristen Fuller, MD (New medical reviewer)
Primary Changes: Complete rewrite of article. Fact-checked all information and reconsidered/made changes to the recommendations list based on research and product testing. Updated where necessary to improve factual accuracy and readability. Companies added to list: Alma, Headway. Removed no companies from list.
Author: Matthew Church, MS
Medical Reviewer: Melissa Boudin, PsyD
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