
Mental health matters.
Therapy improves lives.
Choosing Therapy is increasing access to mental & behavioral health information and making it easier to find a licensed therapist.
We’re Improving Mental & Behavioral Health Information on the Web
Our articles are authored by licensed therapists, professors of psychology and counseling, and relevant professionals (such as HR, insurance, or legal experts). Every article then goes through a review by a Medical Doctor (MD), Doctor of Osteopathy (DO), Doctor of Pharmacy (PharmD), or Psychologist (PhD or PsyD) to ensure that all content and medical information provided is accurate.
On the top of each article, Choosing Therapy lists the authors and reviewer and provides links to their full contributor’s page. Our articles will never say “staff written” or “staff reviewed” because we believe you should know who is writing and reviewing the articles you’re reading.
We’re Writing for Non-Mental Health Professionals
Choosing Therapy’s articles are easy to understand and use as little jargon as possible. If you need a masters degree in counseling to make sense of an article, we haven’t done our job well.
When making important decisions regarding your physical or mental health, you should always talk with a professional. However, figuring out what professional you might want to first contact and which questions you might want to ask them is difficult. After reading an article on our site, you should be better informed and educated.
We Feature No Banner Advertising & No Drug Ads
Banner ads are annoying and distracting. Worse, when placed alongside articles, banner ads are designed to disrupt your learning and discovery. Choosing Therapy believes there is no place for banner ads in mental health content. You deserve to be able to find reliable answers to your mental and behavioral health questions without distractions.
Choosing Therapy will incorporate online advertising that we believe is relevant and provides value to our readers. However, you will not see any advertising from Big Pharma on our site. Many of our competitors rely on revenue from drug ads which may bias their coverage in favor of drug based interventions. We believe the best way to ensure the integrity of our content is to avoid drug advertising entirely.
Choosing Therapy provides management services to individual therapists and private practices. Therapists or practices who are clients of Choosing Therapy are included in the Choosing Therapy Directory, as part of the package of services provided to them.
Choosing Therapy was originally funded by the company’s co-founders, Marc Prosser and Ian Atkins. In 2020, the company raised a seed venture capital round, with participation from American Family Ventures and Portag3 Ventures.
Meet Our Team


Meet Our Writers
Meet Our Medical Reviewers
This content was last updated 9.1.2020 by the Choosing Therapy team.