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  • How much does Alma pay therapists per...How much does Alma pay therapists per...
    • The 2026 Aetna cutsThe 2026 Aetna cuts
  • Alma membership feesAlma membership fees
  • How much does Alma pay therapists per hour?How much does Alma pay therapists per hour?
  • What Alma keeps and deductsWhat Alma keeps and deducts
  • Payout timingPayout timing
  • How does Alma work for therapists?How does Alma work for therapists?
  • Alma vs Headway vs Grow Therapy for providersAlma vs Headway vs Grow Therapy for providers
  • How Alma therapist pay compares with...How Alma therapist pay compares with...
  • Is Alma worth it for therapists?Is Alma worth it for therapists?

How Much Does Alma Pay Therapists? Rates and Fees for 2026

Headshot of Nicole Arzt, LMFT

Author: Nicole Arzt, LMFT

Headshot of Nicole Arzt, LMFT

Nicole Arzt LMFT

Nicole specializes in psychodynamic and humanistic therapy.  She’s  an expert in complex trauma, substance use disorder, eating disorders, anxiety, depression, imposter syndrome, narcissistic abuse, and relationships and intimacy.

See My Bio Editorial Policy
Published: October 12, 2026
  • How much does Alma pay therapists per...How much does Alma pay therapists per...
    • The 2026 Aetna cutsThe 2026 Aetna cuts
  • Alma membership feesAlma membership fees
  • How much does Alma pay therapists per hour?How much does Alma pay therapists per hour?
  • What Alma keeps and deductsWhat Alma keeps and deducts
  • Payout timingPayout timing
  • How does Alma work for therapists?How does Alma work for therapists?
  • Alma vs Headway vs Grow Therapy for providersAlma vs Headway vs Grow Therapy for providers
  • How Alma therapist pay compares with...How Alma therapist pay compares with...
  • Is Alma worth it for therapists?Is Alma worth it for therapists?

At a glance
  • Alma publishes no rate card and keeps its rates confidential. Therapists self-report a median of $110 for a 90837 through Alma, with a range of $75 to $139 across 39 reports on therapistrates.org (updated 25 September 2026).
  • Membership costs $125 a month or $1,140 a year. On Alma’s current offer the first annual year is $600, or $50 a month (checked 25 September 2026).
  • Alma pays per insurance claim, within two weeks of the claim, on a weekly schedule. The amount depends on your license degree, the CPT code, the insurer and your state.

Alma is a membership network for licensed therapists in private practice. Therapists can see eligible insured clients through Alma’s group contracts with most health insurance companies. Alma handles the claims and pays therapists within two weeks. Each insurer sets the payout rate based on your degree and the CPT code, and Alma keeps the specific rates confidential. Aetna lowered rates for many Alma therapists in summer 2026, so what you earn can vary quite a bit depending on which insurers you work with.

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How much does Alma pay therapists per session?

Alma doesn’t publish what it pays therapists per session. Its help center describes the rates as highly confidential under its agreements with insurers and says members who share them may become ineligible to join.1 Members can view their own rates in the Membership Agreement and the Alma portal. The rates below come from therapists self-reporting their own pay to therapistrates.org. Alma hasn’t confirmed their accuracy.

Insurer

Median 90837 payout

Reported range

Reports

BCBS

$123

$107 to $139

2

Aetna

$121

$110 to $138

13

Optum / UHC

$117

$103 to $133

14

Carelon

$107

one report

1

Cigna

$102

$95 to $106

8

EAP

$75

one report

1

All insurers

$110

$75 to $139

39

Self-reported on therapistrates.org, updated 25 September 2026. Half of the reported rates fall between $103 and $120.

There are also a few reports for 45-minute 90834 sessions and 90791 intakes.

Code

Insurer, state, license

Reported payout

Posted

90834

Aetna, Massachusetts, LCSW

$110

August 2026

90834

Optum / UHC, Georgia, LPC

$87

August 2026

90834

Cigna, North Carolina, master’s

$79

September 2025

90791

Aetna, Massachusetts, LPC

$126

August 2026

90791

Optum / UHC, Georgia, LPC

$121.24

August 2026

90791

Optum / UHC, Rhode Island, PhD/PsyD

$143.06

July 2025

Self-reported on therapistrates.org, checked 25 September 2026.

During onboarding, Alma asks you to choose a payout level based on your license. Telehealth and in-person sessions pay the same rate and are subject to state rules. Employee assistance program (EAP) visits are open only to master’s-level and doctoral clinicians. Optum EAP visits pay the regular insurance rate, and other EAP programs set their own rates.

The 2026 Aetna cuts

In May 2026, Behavioral Health Business reported that Aetna planned to pay Alma-contracted therapists the same rate for 90837 and 90834 sessions starting July 15. Alma claimed to oppose the change.2 A revised notice later shared by therapists said rates would still vary by CPT code and degree, with the cuts starting August 15, though Alma has not confirmed that publicly. By August, one Massachusetts LCSW reported their 90837 rate dropping from $146 to $126, while a New York psychologist reported a drop from $201 to $138.1

Alma membership fees

You can pay for your Alma membership either monthly or annually.

Plan

Price

Notes

Annual, first year

600(50 a month)

Current offer for new members

Annual, standard

1,140ayear(95 a month)

Renewal price

Monthly

125amonth(1,500 a year)

No first-year promo price

These prices come directly from Alma’s provider page and membership form and are current as of September, 2026. Sales tax is extra.

Your membership fee covers credentialing and billing, along with eligibility checks and weekly payouts. You also get Alma’s EHR, which includes telehealth and AI-assisted notes. A directory listing and access to CEU courses are also included.

Alma offers free onboarding months, or a comparable discount if you pay annually, but doesn’t say how many. After any promotional pricing ends, you’ll pay Alma’s current rate. Plans renew automatically, and fees are non-refundable.3 Changes or cancellations need to be made by the 20th of the month before your renewal.

See Alma’s membership options

How much does Alma pay therapists per hour?

Alma doesn’t pay therapists an hourly wage because you aren’t their employee. You’re paid per insurance claim as an independent practitioner.

A 90837 covers a session of 53 minutes or more, so the $110 median works out to roughly $110 per clinical hour before the membership fee. The middle half of reported rates comes out to $103 to $120.1

Administrative work and no-shows are unpaid, so your actual hourly earnings will be lower once you account for that time. Alma’s ROI calculator starts from an assumed $120 payout per one-hour session.

To put it simply, if you see twenty clients per week billing 90837 at the median, you’d gross $105,000. At 15 per week, that compensation drops to $79,200. These figures don’t account for fees, taxes, and other business operating expenses.

What Alma keeps and deducts

Alma takes no cut of cash-pay sessions and reports the membership fee is its charge.4 Card payments through Alma have a processing fee of 2.4% plus 30 cents per invoice. Alma doesn’t disclose how much it keeps from what the insurer pays before paying the therapist. Its terms say it settles to the provider less fees and other amounts owed.3 Because of these vague terms, some therapists have questioned how much Alma keeps, particularly since the Aetna cuts.

There are some situations where Alma can deduct money from your payouts:

  • Client invoices unpaid after 60 days are deducted, since Alma advanced that amount. You must collect from the client directly.
  • A claim denied for inadequate documentation is deducted from your next payout.
  • Claims tied to unanswered billing questions can be canceled or reversed.
  • An unanswered records request freezes payouts after 30 days, and after 60 days Alma ends the membership and deducts the affected claims.

Outside those cases, Alma’s Payout Confidence policy keeps your payout unchanged when an insurer denies a claim or changes the client’s share. This is true as long as the client pays on time. Alma also reviews CPT code use that is above network averages and can adjust claims or freeze payouts.5

Payout timing

Alma therapists are paid weekly by direct deposit and within two weeks of each submitted claim.6 Insurers can take 45 to 60 days to process claims, so Alma usually pays you before it gets paid by the insurer. You must submit claims within 30 days of the session.

How does Alma work for therapists?

Alma credentials licensed therapists with insurers and handles billing in return for a membership fee. To join, you start with a call with Alma’s team and sign a Membership Agreement. Then you’ll complete your profile and credentialing forms. You need a Type 1 NPI, a CAQH login and malpractice coverage of $1 million per claim and $3 million aggregate.

Alma credentials you under its tax ID with Aetna, Cigna, Optum, Carelon and Anthem BCBS plans in 12 states. Credentialing can take up to about 45 days.

Before your credentialing date, you can see private-pay clients with Alma’s tools. You set your own cash rate and cancellation fee. Afterwards, Alma checks eligibility, files claims, and invoices clients for copays and deductibles.

Alma lists you in its client directory, and any referrals from Alma stay in its network. There’s no exclusivity clause in the public terms, so you can continue seeing clients outside Alma. But leaving Alma means contracting directly with each insurer if you want to keep those clients in network. Our review of Alma for therapists covers the EHR and daily tools, and the Alma review covers the client side.

Alma vs Headway vs Grow Therapy for providers

Headway and Grow Therapy also credential therapists and pay per session. Headway keeps an unpublished share of each insurance payment that varies by plan and code.7 The medians are self-reported on therapistrates.org from 39 Alma, 107 Headway and 33 Grow reports.8

Alma

Headway

Grow Therapy

Fee to join

$600 first year, then $1,140 a year, or $125 a month

None

None

Reported 90837 median

$110

$119

$88

Cash-pay fee

No cut; card processing 2.4% + $0.30

2.95%, none by bank

5%

Pay schedule

Weekly, within two weeks

Twice a month

Every Friday

Unpaid client balances

Deducted after 60 days

Protected

Guaranteed

Checked 25 September 2026.

Based on those reports, Headway has the highest median and doesn’t charge therapists to join. Grow Therapy is also free to join and guarantees the insurance payout when a client never pays their share.9

Alma’s reported pay is higher than Grow’s, and Alma pays each claim within two weeks. Alma also doesn’t take a percentage of your cash-pay income, which may matter if your practice includes both cash-pay and insured clients.

How Alma therapist pay compares with Medicare and salaried jobs

The numbers can get complicated. The 2026 Medicare fee schedule pays a psychologist $167.00 for a 90837 nationally.10 Medicare pays marriage and family therapists and mental health counselors 75% of that, or $125.25.7 The $110 Alma median is about 88% of the master’s-level figure.

It can be helpful to look at the overarching compensation trends for the therapist profession. For example, the Bureau of Labor Statistics puts May 2025 median pay at $32.18 an hour for marriage and family therapists, $28.53 for mental health counselors and $29.70 for social workers.11

But all things considered, these statistics aren’t a direct comparison to Alma’s per-session rates. Salaried clinicians are generally paid for all work, including hours that aren’t direct therapy, and they may receive benefits.

Is Alma worth it for therapists?

If you want to outsource your credentialing and billing, Alma may be worth it. The membership fee is relatively minor, averaging to about just 63 cents a session if you hold 20 sessions a week for 48 weeks.

Therapists report an Optum 90837 median of $117 through Alma (14 reports) and $116 under direct contracts (45 reports), though the samples come from different states.8 That’s a pretty small difference, but going direct means handling credentialing and billing yourself. Alma also pays a $500 bonus two months after a therapist you refer starts, once their profile is live and they have submitted a first claim.

Therapists report an Optum 90837 median of $117 through Alma (14 reports) and $116 under direct contracts (45 reports), though the samples come from different states.8 Going direct means doing your own credentialing and billing, which Alma handles for the fee. Alma also pays a $500 bonus two months after a therapist you refer starts, once their profile is live and they have submitted a first claim.

Therapists who endorse Alma often praise its reliable payouts and CE library. The complaints we found were mostly about referrals slowing down after the first few months and bot-first support. The Aetna cuts may also speak to a trend about upcoming rate issues.

Apply to join Alma

Frequently Asked Questions

How much does Alma pay therapists per session?

Click here to open the answer container.Click here to close the answer container.

Alma does not publish its rates. But based on therapists’ own reports, the median Alma payout for a 90837 is $110. Across 39 reports, payouts range from $75 to $139. Reported payouts for 90834 sessions range from $79 to $110.

How much does Alma pay therapists per hour?

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Alma doesn’t technically pay any hourly rate, as you are not employed through them. Based on the reported median for a 90837, therapists average about $110 per clinical hour.

How does Alma work for therapists?

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Alma credentials you under its group contract to work with clients using their insurance benefits. Along with listing you in its directory, it also files your claims and pays you within two weeks of each claim.

Can I share my Alma rates?

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Alma asks members not to share their rates, citing its confidentiality terms with insurers, and says a clinician who shares them may become ineligible to join.1 Practice staff who handle billing may see them.

Does Alma take a cut of cash-pay sessions?

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No. Alma doesn’t take a cut of cash-pay sessions, so that income stays with you. If you process a card payment through Alma, there’s a fee of 2.4% plus 30 cents per invoice.

When does Alma pay therapists?

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Alma pays weekly by direct deposit, within two weeks of a submitted claim.

Does Alma pay less for telehealth?

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No. Alma pays the same rate for telehealth as for in-person sessions, subject to state rules.

How long does Alma credentialing take?

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Alma credentialing takes up to about 45 days from submission, depending on the insurer. While you’re waiting, you can see private-pay clients through Alma.

Can associate therapists join Alma?

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No. Alma only accepts fully-licensed therapists.

Can Alma take money back from my payouts?

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Yes. Alma can deduct money for client invoices unpaid after 60 days, claims denied for inadequate documentation, claims reversed after unanswered billing questions, unanswered records requests, and claims adjusted after a billing-pattern review.5 Outside of those situations, Alma’s Payout Confidence policy protects your payout if an insurer denies the claim, as long as the client pays on time.

Does Alma pay for no-shows?

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No. Insurance does not cover missed sessions, so Alma files no claim. You can charge your own no-show or late-cancel fee through the client’s Alma invoice if the client knew your policy before care began.

Does Alma pay more than Headway or Grow Therapy?

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Based on self-reported 90837 rates, Alma falls in the middle: Alma has a median of $110, Headway $119, and Grow Therapy $88. Headway and Grow charge no membership fee.

SourcesUpdate History

ChoosingTherapy.com strives to provide our readers with mental health content that is accurate and actionable. We have high standards for what can be cited within our articles. Acceptable sources include government agencies, universities and colleges, scholarly journals, industry and professional associations, and other high-integrity sources of mental health journalism. Learn more by reviewing our full editorial policy.

  • Alma. (September 2026). Membership Overview. Retrieved from: https://support.helloalma.com/hc/en-us/articles/22200117802907-Membership-Overview
  • Larson, C. (May 2026). Aetna cuts rates with Alma-contracted therapists. Behavioral Health Business. Retrieved from: https://bhbusiness.com/2026/05/21/aetna-cuts-rates-with-alma-contracted-therapists/
  • Alma. (September 2026). Provider Terms of Use. Retrieved from: https://support.helloalma.com/hc/en-us/articles/360047495654-Provider-Terms-of-Use
  • Alma. (2026). For providers. Retrieved from: https://helloalma.com/for-providers/
  • Alma. (June 2026). Billing Practices Overview. Retrieved from: https://support.helloalma.com/hc/en-us/articles/22200276861723-Billing-Practices-Overview
  • Alma. (May 2026). Glossary: Alma and insurance terminology. Retrieved from: https://support.helloalma.com/hc/en-us/articles/30744719659035-Glossary-Alma-and-Insurance-Terminology
  • Headway. (2026). Rates and agreements. Retrieved from: https://help.headway.co/hc/en-us/articles/8465814515348-Rates-and-agreements
  • Therapistrates.org. (September 2026). Alma, Headway and Grow Therapy therapist reimbursement rates. Retrieved from: https://therapistrates.org/rates/alma/ and https://therapistrates.org/rates/headway/ and https://therapistrates.org/rates/grow-therapy/
  • Grow Therapy. (2026). Payout and earnings FAQ. Retrieved from: https://help.growtherapy.com/en/articles/5574668-payout-earnings-faq
  • APA Services. (November 2025). Upcoming changes to Medicare payment for psychologists. Retrieved from: https://www.apaservices.org/practice/reimbursement/government/cms-upcoming-changes
  • U.S. Bureau of Labor Statistics. (2026). Occupational Outlook Handbook: Marriage and Family Therapists; Substance Abuse, Behavioral Disorder, and Mental Health Counselors; Social Workers. Retrieved from: https://www.bls.gov/ooh/community-and-social-service/marriage-and-family-therapists.htm and https://www.bls.gov/ooh/community-and-social-service/substance-abuse-behavioral-disorder-and-mental-health-counselors.htm and https://www.bls.gov/ooh/community-and-social-service/social-workers.htm
  • Centers for Medicare & Medicaid Services. (July 2026). Marriage and family therapists and mental health counselors. Retrieved from: https://www.cms.gov/medicare/payment/fee-schedules/physician-fee-schedule/marriage-family-therapists-mental-health-counselors
Show more Click here to open the article sources container.

We regularly update the articles on ChoosingTherapy.com to ensure we continue to reflect scientific consensus on the topics we cover, to incorporate new research into our articles, and to better answer our audience’s questions. When our content undergoes a significant revision, we summarize the changes that were made and the date on which they occurred. We also record the authors and medical reviewers who contributed to previous versions of the article. Read more about our editorial policies here.

October 12, 2026
Author: Nicole Arzt, LMFT
Reviewer: MD review pending
Show more Click here to open the article update history container.

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