Is Reframe Legit? A 2026 Check of the Record

• Reframe is a legitimate company. Glucobit Inc., which operates as Reframe, is a Delaware corporation based in Alpharetta, Georgia. Two Georgia Tech engineers founded it in 2018. The company participated in Y Combinator and raised a $12.5 million Series A. Its app has been available through both major app stores since 2020.
• Complaints calling Reframe a scam usually concern billing. Its 7-day trial converts to an annual subscription, and three of its pages provide different cancellation deadlines. The BBB gives Reframe an F based on eight billing complaints, although the company granted refunds in most of those cases.
• Reframe experienced a data breach in 2026, and three related lawsuits remain open. A system was accessed without authorization on May 1, 2026, and users’ self-reported drinking information was downloaded. Three proposed class actions were filed against Glucobit in July. The claims remain unproven, and the complaints were not available for review.

Reframe is an alcohol-reduction app sold by Glucobit Inc., a venture-backed company in Alpharetta, Georgia. An annual subscription costs approximately $100 and includes a 160-day program, drink tracking, meditations, and coach-led Zoom meetings.

Reframe repeatedly states that it does not treat alcohol use disorder. Nothing in its public record suggests that the company is fraudulent. The most serious concerns are its trial-to-annual billing process and a May 2026 breach that exposed users’ drinking-related information. Reframe also makes marketing claims involving several universities without publishing a study supporting those claims.

ChoosingTherapy.com may earn a commission from the companies whose services are linked on this page.

What is Reframe?

Reframe’s legal company name is Glucobit, Inc. Its website footer and June 2026 breach notice list an address at 6120 Windward Parkway in Alpharetta, Georgia.

Ziyi Gao and Vedant Pradeep founded the company in 2018 while studying at Georgia Tech. They launched the app in fall 2020 and participated in Y Combinator during summer 2021.

A Form D filed with the SEC in January 2022 records a $17.45 million exempt offering to 31 investors.¹ Fortune reported that Reframe raised a $12.5 million Series A in March 2022. Goodwater Capital led the round, which valued the company at $100 million. Fortune estimated that the app had approximately 100,000 paying subscribers at the time.² Y Combinator lists Reframe as an active company with a team of 35.

Glucobit also operates Reframe Med+, a telehealth service that prescribes compounded naltrexone, and another app called Reframe Ultra.

Reframe.com is a separate wellness app, and Frame is a fertility platform. Neither is related to Glucobit’s Reframe app, so their prices and privacy policies do not apply here.

Why do some people call Reframe a scam?

Most complaints describe the same billing experience. A user begins a 7-day free trial and provides a payment card. The user expects to choose a monthly plan later, but the trial instead converts to an annual subscription.

Many reviewers say they liked the app during the trial but were surprised by a charge for an entire year. A Trustpilot reviewer in December 2023 reported being charged for a year on the day the trial began. Another reviewer in April 2026 said they enrolled in the 7-day trial and were charged $79 immediately.

Reframe’s website says it only sells annual subscriptions. However, its Apple App Store listing shows monthly plans ranging from $13.99 to $24.99, and some users report never being offered those options.

Reframe also publishes three different cancellation deadlines:

• The App Store listing says to cancel at least 24 hours before renewal.
• Reframe’s FAQ says to cancel before the next billing period begins.
• Its Terms of Service require at least 30 days’ notice before renewal.

Reframe does not publish a general customer service phone number. Its contact page provides an email address and Instagram handle.

Users disagree over whether the trial process should be considered a scam. Some describe it as a deliberate attempt to catch subscribers off guard. Others note that converting a disclosed free trial into an annual subscription is common among apps and point to Reframe’s history of issuing refunds.

Long-term users tend to take the second view. Some report receiving full or partial refunds even months into a subscription.

Reframe’s FAQ says an unused purchase reported within one day is eligible for a full refund. Requests made later may qualify for a partial refund.

Six of the eight complaints on Reframe’s BBB profile ended with refunds, several within days. Reframe did not answer the other two complaints. The BBB profile includes a failure-to-respond alert and gives the company an F rating.

An August 2026 Trustpilot reviewer said Reframe resolved a renewal problem within three hours of receiving the message. Another reviewer received $49 back from an unwanted $99 renewal and was told that this was the maximum available refund.

What happened in the May 2026 data breach?

On June 30, 2026, Reframe’s attorneys notified the Washington State Attorney General of a data security incident.³

According to the notice, Reframe discovered on May 1, 2026, that an unauthorized person had accessed one of its systems. On June 11, the investigation determined that personal information had been affected.

The downloaded information included:

• First and last names
• Email addresses
• User submissions about drinking habits
• Self-reported questionnaires and assessments
• Information about coping mechanisms

Reframe said passwords, mailing addresses, and payment information were not taken. It also said it does not collect Social Security numbers or dates of birth.

The company told users that it had no evidence that the exposed information had been misused.

The Washington filing covers 3,181 residents of that state. Third-party breach trackers list 6,340 affected Texas residents and approximately 43,900 people in total. We could not verify those two figures through a regulator.

Reframe offered affected users 12 months of credit and dark-web monitoring through TransUnion. It also opened a breach call center at 1-844-593-7750. The breach notice warns users to be cautious of unsolicited emails, text messages, and phone calls that refer to their health, wellness, or personal habits.

Some law firms describe the incident as a ransomware attack involving Social Security numbers and payment information. Reframe’s own notice does not support either claim.

No mainstream news outlet covered the breach, and we found no information about it on Reframe’s website.

What lawsuits were filed against Reframe?

Three proposed class actions were filed against Glucobit Inc. in federal court in Atlanta during July 2026, within nine days of the breach notifications:

• Marshall v. Glucobit, filed July 2
• Yadollahi v. Glucobit, filed July 2
• Delong v. Glucobit, filed July 9

The court dockets list breach of fiduciary duty and breach of contract among the claims.⁴ One plaintiff is represented by the same law firm that announced an investigation into the Reframe breach.

As of September 5, 2026, all three cases remained open. Glucobit had not filed an answer, no class had been certified, and none of the cases had been settled or dismissed.

The complaints themselves were not available for review, so their specific allegations could not be confirmed. The allegations remain unproven.

We found no lawsuit involving Reframe’s billing, coaching, or marketing. There is also no FTC enforcement action, state attorney general enforcement action, app-store removal, or settlement against the company. State attorneys general appear in the record only because they received Reframe’s required breach notices.

Reframe’s Terms of Service require most disputes to go through binding arbitration in Georgia and include a class-action waiver.

What evidence supports Reframe’s claims?

Reframe’s About page says the program was developed with partners at Emory and Harvard University. Its blog says experts from Harvard, Stanford, and Georgia Tech helped create it.

The About page names four advisors: three affiliated with Emory and one Georgia Tech engineering professor. It does not identify anyone from Harvard or Stanford.

The lead advisor is listed with an Emory title even though he left that position for the University of Utah in 2020.⁵

We found no peer-reviewed study specifically evaluating Reframe.

Reframe’s landing page says 91% of members report a significant reduction in alcohol consumption within 90 days. The company does not provide a methodology, sample size, or date for that figure.

Healthline reported a different Reframe statistic in 2023: 81% of users reduced their drinking within two months.

Reframe’s reported user totals also conflict:

• One page lists 3.1 million downloads.
• Another lists 4.5 million downloads.
• A third says Reframe has helped 5.6 million people.
• The Apple App Store shows approximately 44,000 ratings.

For comparison, competitor Sunnyside published a peer-reviewed study involving 46,411 members in 2024. Its findings were based on self-reported information, and the study did not include a control group.⁶

Reframe’s FAQ says the app is HIPAA compliant. Neither of its privacy policies mentions HIPAA. Its Terms of Service say the product should not be interpreted as providing health care. A direct-to-consumer app is also not automatically a covered entity under HIPAA.

Who provides Reframe’s coaching?

Reframe’s coaching page says users can work with a certified recovery coach or licensed mental health professional. Its FAQ refers to these providers as Certified Thrive Coaches.

The website does not identify the certifying organization, provide specific license types, or publish a list of coaches with their credentials.

Reframe’s Terms of Service state that the company does not warrant, endorse, guarantee, or assume responsibility for any coach or coaching service.

Healthline and our Reframe review both identify the lack of published coach credentials as a disadvantage.

Users describe different experiences with the coaches. One person who used Reframe for three years described the meeting leaders as knowledgeable, compassionate, and motivating. Other reviewers said the coaching did not meet their needs and that the app was not a substitute for professional treatment.

Reframe makes the same distinction. It says the program does not replace professional medical or mental health care. People who need clinical treatment rather than a drinking-reduction program should consider one of the services discussed below.

What did Reframe change in 2026?

Reframe updated its privacy policy on May 12, 2026, 11 days after discovering the breach. The company does not say whether the update was related to the incident.

The privacy policy says connected health data is never sold, shared with advertisers, or used for purposes unrelated to providing and improving the user’s alcohol-reduction experience.

A separate consumer health data policy says Glucobit does not share self-reported alcohol consumption information with advertising partners.

However, Reframe’s Apple App Store privacy label says identifiers may be used to track users for third-party advertising. Its Google Play listing says no data is shared with third parties.

At least one user reported a change in subscription options. On September 1, 2026, that person said they recently returned to Reframe and could choose weekly or monthly billing. Reframe’s three conflicting cancellation deadlines remained online.

Who should use Reframe?

Reframe may suit people who want a structured program to reduce their drinking. At approximately $8 per month when calculated across an annual subscription, it provides lessons, drink tracking, and live meetings.

Two long-term users described substantial results. One person drank for 47 years, discovered Reframe at age 60, and reported being sober for three years. Another used the app for three years, initially reduced their drinking substantially, and later reported being sober for approximately seven months.

Reframe is not designed for people with alcohol use disorder, acute addiction, or alcohol withdrawal symptoms. Its FAQ says it is not a detoxification or rehabilitation program. Anyone experiencing alcohol withdrawal should seek medical attention immediately.

Reframe does not accept insurance. Ria Health provides alcohol treatment covered by insurance and is in network with Anthem, Blue Cross Blue Shield, UnitedHealthcare, and Cigna. Workit Health charges insured members between $25 and $35 per month.

Reframe may also be a poor fit if you are uncomfortable with its trial-to-annual billing process or do not want to store your drinking history with a company that has experienced a data breach.

If you are in crisis, call or text 988, the Suicide and Crisis Lifeline. For treatment referrals, call SAMHSA’s National Helpline at 1-800-662-4357. Reframe does not publish either number.

Begin Reframe’s free week if the program fits your needs. Decide whether you want the annual subscription before the trial ends.

How do you cancel Reframe or request a refund?

If you subscribed through Apple or Google, open the subscriptions section of your account. You can also open Reframe’s Me tab and select Settings, followed by Subscription.

If you use an iPhone, cancel by day 6 of the trial. Apple may process the renewal one full day before the trial ends.

For the best chance of receiving a full refund, email help@reframeapp.com within 24 hours of the charge. Send privacy requests to privacy@reframeapp.com.

Questions about the data breach can be directed to 1-844-593-7750. The call center is open from 8 a.m. to 8 p.m. Eastern on weekdays. Reframe does not provide a phone line for general support.