Our Ritual (formerly Hey Ritual) is a couples therapy app designed to help users improve their relationships by using both self-guided work and live video sessions with a relationship expert. We tested Our Ritual by attending weekly sessions with a licensed expert and exploring its extensive resource library. Earning 4 out of 5 stars, Our Ritual is great for couples looking to build communication skills and develop a stronger connection.
Our Ritual At a Glance
Cost: $128 – $310 monthly
Insurance Accepted? No
Pros & Cons:
Pros - All relationship experts are licensed professionals
- 14-day money-back guarantee if not satisfied
- Extra resources to supplement therapy
Cons - Cannot select own therapist
- Does not accept insurance
Preview Our Ritual:
Our Ritual (formerly Hey Ritual) is an online couples program that offers live sessions with licensed relationship experts. The app has extensive resources and extra activities for couples to complete between sessions. Based on its extensive features, accessibility, and ease of use, the app earned 4 out of 5 stars in our independent Our Ritual review.
Pricing for Our Ritual depends on the program type and duration, ranging from $128 – $310 monthly. Currently, Our Ritual does not accept health insurance or FSA/HSA cards, but they do offer a 14-day money-back guarantee if the user is not pleased with services and has attended at least one live video session with a relationship expert.
While Our Ritual is a wonderful platform for couples, some groups are best served by other providers and apps. Couples experiencing severe mental illness, suicidal ideations, or domestic violence should seek care elsewhere. Likewise, those looking to use health insurance for services will be best served by Talkspace for Couples. Those looking for self-guided work instead of live weekly sessions should check out the Lasting App. For even more options, read our full guide on the best online couples and marriage therapy options.
Detailed Review
Our Ritual is an online program designed to help couples build better communication skills, identify patterns of behavior, and strengthen their bond. The program utilizes “Pathways” to help couples work on specific issues and topics such as communication or intimacy. In our review of Our Ritual, we were impressed with the live sessions with a relationship expert, along with the extensive library of resources and extracurricular activities. It is these key features that earned Our Ritual 4 out of 5 stars in our independent review.
Review our scoring criteria for online therapy platforms here.
Review our complete editorial policies here.
Signing Up for Our Ritual
Signing up for Our Ritual and adding my partner to the program was very quick and easy. I completed the process on my smartphone and it took around 20 minutes to make an account, answer intake questions, and book our introductory call. Couples signing up for Our Ritual can expect to answer basic demographic questions about the status of their relationship, the level of commitment to the relationship, and what the goals of starting the program are. You can easily add your partner by supplying their email address and phone number.
Pathways
Couples who sign up for Our Ritual have several options when it comes to program type and length. The length of subscriptions ranges from one to six months, with the ability to work on as many pathways as needed in that time frame. Pathways are a series of videos, quizzes, journaling exercises, and activities that focus on one specific issue or topic. Each Pathway takes around 1-2 months to complete, with couples typically seeing improvements within the first month, according to Our Ritual.
Live Therapy Sessions
Alongside the self-guided activities within the Our Ritual app, there are also live video sessions with a relationship expert. Our Ritual states that the relationship experts on the platform are usually psychologists, marriage and family therapists, and clinical social workers. Each plan – regardless of the program type or length – includes weekly 1:1 video sessions with the expert that cover and review that week’s topics and exercises.
Users can attend a weekly 40-minute session or split it into two 20-minute sessions. This format provides a more structured and goal-oriented approach compared to the longer sessions typical in traditional couples therapy. Both my husband and I found that the shorter sessions not only worked better for our busy schedules but that it felt more effective and goal-oriented than other programs or therapy sessions.
My husband and I personally attended several sessions with our relationship expert and found her to be very empathetic and understanding. I personally found her to be one of the better clinicians that I have worked with throughout my own mental health journey.
We started our pathway – Foundations of Connections – with a brief introductory call to discuss our relationship dynamics, what brought us to Our Ritual, our goals, and to ask any questions. Our next session was scheduled for 2 weeks out, giving us plenty of time to work on the activities needed for the second session.
Relationship Expert Matching
When initially signing up for Our Ritual, users do not have the option to select their relationship expert. Couples are matched based on intake responses but can request a different therapist by contacting Our Ritual’s support team.
Extra Features
One of the major factors when considering the rating for Our Ritual was the access to extra features and resources. The app has a great selection of educational videos on various topics such as The Art of Sharing Daily Living with Your Partner. Users also have access to quizzes and journal prompts.
Cost & Plan Options
Our Ritual costs between $128 – $310 monthly, depending on the program type and program length chosen. Currently, there is no free trial for services, but Our Ritual does offer a 14-day money-back guarantee for anyone who is not satisfied with services. To qualify for the refund, users must have attended at least one session with a relationship expert and be within the 14-day timeframe.
The program options for Our Ritual include access to all of the available Pathways and weekly live video sessions with a relationship expert. The available plans for Our Ritual include:
- Couples Monthly Plan – $310 monthly
- Couples 3-Month Plan – $260 monthly
- Couples 6-Month Plan – $208 monthly
- Individual Monthly Plan – $190 monthly
- Individual 3-Month Plan – $160 monthly
- Individual 6-Month Plan – $120 monthly
Who Does Our Ritual Serve?
While designed as a couples therapy app, Our Ritual also serves individuals who want to work on their relationships in solo sessions. Our Ritual serves all 50 United States and is available for both Android and Apple users. The platform is a great option for couples without insurance or access to in-person couples services, or those wanting an alternative approach that differs from traditional couples therapy.
User Reviews
Reviews of Our Ritual—formerly Hey Ritual—are generally positive, though limited in number. Reddit users praised the program, highlighting its effectiveness, while negative feedback primarily centered on difficulties with canceling subscriptions.
Reviews from Apple App Store | 4.5 out of 5 stars | 4 reviews
Positive reviews from the Apple App Store highlight the relationship experts as helpful and compassionate.
Negative reviews from the Apple App Store include many complaints about customer service and the inability to cancel a subscription easily.
Reviews from Reddit | r/CBT
Positive reviews from Reddit include users stating that the program was a great help to their relationships and that the cost was more than affordable. Many users enjoyed the focus on CBT techniques and the structured approach to sessions.
Negative reviews from Reddit state that customer service was hard to get ahold of, and was generally unhelpful. Several users said that canceling a subscription was extremely difficult and that they were still charged after cancellation.
Alternatives & Competitors
While Our Ritual is a valuable resource for many couples, some may find other platforms better suited to their needs. Those looking to use insurance for couples therapy may prefer Talkspace for Couples, while couples seeking a less intensive coaching approach might benefit from Our Relationship. For those who want a self-guided app experience rather than therapy, the Lasting App is a great alternative.
Best for Couples Coaching - Our Relationship
Cost: $79 – $249 one-time fee
Insurance Accepted? No
Our Ritual and Our Relationship both offer structured relationship support, but they serve different audiences. While each platform provides guided programs, Our Ritual connects couples with a licensed therapist, whereas Our Relationship relies on coaching from professionals who are not licensed therapists.
Pricing models also set the two apart. Our Relationship uses a one-time payment structure, costing between $79 and $249, making it a more cost-effective option for couples looking for a defined program with a clear beginning and end. On the other hand, Our Ritual operates on a subscription basis, with monthly fees ranging from $128 to $310. This approach is ideal for those seeking continuous support, self-reflection tools, and additional personal growth resources.
To learn more, read our full Our Relationship review.
Pros & Cons
Pros - Provides access to virtual relationship coaching
- Multiple pricing plans available
- Easy-to-use platform
- Users have the freedom to choose their own coach
Cons - No free trial offered
- Lacks additional in-app features like journaling
- Insurance is not accepted
Best for Insurance - Talkspace for Couples
Price: $436 monthly
Insurance Accepted? Yes
Talkspace for Couples and Our Ritual differ in several key ways. One major distinction is that Talkspace accepts most insurance plans, though coverage for couples therapy varies by provider and plan. In contrast, Our Ritual does not accept insurance but offers out-of-pocket rates ranging from $128 to $310 per month.
Both platforms connect couples with licensed therapists and provide weekly video sessions. With Our Ritual, couples have the option of a 40-minute joint session or two separate 20-minute individual sessions. Similarly, Talkspace allows flexibility, letting couples and their therapist decide how to structure their weekly sessions.
To learn more, read our full Talkspace for Couples review.
Pros & Cons
Pros - Makes couples therapy easy and convenient to access compared to in-person sessions
- Couples don’t have to be in the same place to attend sessions
- Live workshops and self-assessment tools are also available for free
- Those in non-romantic relationships are welcome to register, including co-workers, friends, and siblings
Cons - Can’t purchase individual sessions
- All session credits expire at the end of the month whether or not a session was completed
- User reports of therapists being often unreliable and frequently canceling appointments or leaving them unconfirmed
- App can be glitchy
Best for Cash Pay Rates - Regain
Price: $260 – $400 monthly
Insurance Accepted? No
Both Regain and Our Ritual are excellent resources for couples who want to improve on communication or core issues within the relationship. Regain offers a more traditional approach to couples counseling, with licensed therapists conducting 45-minute sessions, whereas Our Ritual is a hybrid approach with more self-guided work outside of sessions.
Our Ritual and Regain also differ in their pricing. Our Ritual costs $128 – $310 monthly, whereas Regain is dependent on location and therapist demand. On average, Regain costs $260 – $400 monthly. Both Our Ritual and Regain are well worth the cost and time investment for couples looking to strengthen their relationship and learn healthier communication skills.
To learn more, read our full Regain review.
Pros & Cons
Pros - Affordable compared to in-person couples counseling
- Financial aid is available to those who qualify
- User-friendly and easy-to-navigate website and app
- You and your partner can text your therapist anytime
- Attend therapy sessions around your schedules
Cons - Doesn’t accept insurance
- Ultimate costs depend on your location
- You are initially automatically matched with a therapist
Best for Couples App - Lasting App
Price: $39.99 monthly
Insurance Accepted? No
The Lasting App and Our Ritual both provide structured relationship support but serve different needs. Lasting focuses on self-guided learning through interactive exercises and educational “Series,” while Our Ritual offers live coaching with licensed therapists for a more personalized, ongoing experience.
Lasting works well as a supplemental resource for couples in counseling or those seeking an alternative to traditional therapy. Its “Series” cover topics like sex and intimacy, communication, and parenting, with readings, journaling exercises, and quizzes. The two platforms also differ in cost—Lasting is priced at $39.99 monthly, whereas Our Ritual ranges from $128 to $310 monthly, depending on the selected plan.
To learn more, read our full Lasting App review.
Pros & Cons
Pros - Educational materials are clear and easy to follow
- Zoom workshops are conducted by licensed therapists or counselors
- Learning modules can be completed individually, without requiring your partner’s participation
- Simple and hassle-free process for adding a spouse or partner to your account
- A great complement to in-person or online couples counseling
Cons - No options for live therapy or messaging support
- The AI bot functions as a guided journal rather than an interactive chatbot
Why You Can Trust My Review
“With nearly a decade of experience in mental health and couples coaching, I have evaluated numerous couples and marriage platforms to understand what truly makes them effective. My partner and I have personally explored various couples therapy programs, couples apps, and coaching programs, allowing me to assess firsthand how these services impact real relationships. Our Ritual stands out for its flexible, ongoing support, pairing couples with licensed therapists and incorporating tools designed to foster communication and growth.
Overall, Our Ritual is a valuable investment for couples seeking continuous guidance rather than a short-term program. The structured yet adaptable approach, combined with live weekly sessions, creates a supportive space for meaningful progress. My spouse and I found the platform to be intuitive and engaging, helping us navigate challenges while reinforcing our connection in a thoughtful, accessible way.”
History & News About Our Ritual
Year Founded: 2022
Headquartered In: New Castle, Delaware
Publicly Traded? No, Our Ritual is a privately owned company
Frequently Asked Questions
What is Our Ritual?
Our Ritual is a couples app designed to help those struggling with relationship issues. Our Ritual offers live video sessions for couples and individuals to work on communication and other key relationship issues.
Does Our Ritual Work?
Yes, Our Ritual is effective as an online couples program.
How Much Does Our Ritual Cost?
Our Ritual cost ranges from $40 to $65 per week depending on the program chosen.
Is Our Ritual Free?
No, Our Ritual cost ranges from $40 to $65 per week depending on the program chosen. Our Ritual also does not offer any free trials currently.
Can I Use My HSA/FSA for Our Ritual?
No, Our Ritual does not accept HSA/FSA cards.
Does Our Ritual Issue Refunds?
Yes, Our Ritual does offer refunds if the user has attended at least one session and it is within 14 days of purchase. To request a refund with Our Ritual, users will need to contact support using the Our Ritual “Contact Us” page.
What States Is Our Ritual In?
Our Ritual is available in all 50 United States.
Is Our Ritual HIPAA-Compliant?
No, Our Ritual makes no claims to have policies consistent with HIPAA standards, but they do have a Privacy Policy outlining what information they collect and how it may be used.
Choosing Therapy strives to provide our readers with mental health content that is accurate and actionable. We have high standards for what can be cited within our articles. Acceptable sources include government agencies, universities and colleges, scholarly journals, industry and professional associations, and other high-integrity sources of mental health journalism. Learn more by reviewing our full editorial policy.
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Crunchbase, (n.d.) Our Ritual. Crunchbase. Retrieved from https://www.crunchbase.com/organization/ritual-b99f
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Church, M. (2025, February 13). Talkspace couples therapy review 2025: Pros & cons, cost, & my experience. Choosing Therapy. Retrieved from https://www.choosingtherapy.com/talkspace-couples-therapy-review/
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Church, C. (2025, March 6). Lasting app review 2025: pros & cons, cost, & who it’s right for. Choosing Therapy. Retrieved from https://www.choosingtherapy.com/lasting-app-review/
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Boudin, M. (2024, December 12). The best online marriage & couples therapy options. Choosing Therapy. Retrieved from https://www.choosingtherapy.com/online-marriage-counseling-services/
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Church, (2025, March ). Our relationship review 2025: pros & cons, cost, & my experience. Choosing Therapy. Retrieved from https://www.choosingtherapy.com/our-relationship-review/
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Church, M. (2025, February 10). Regain therapy review 2025: Pros & cons, cost, & my experience. Choosing Therapy. Retrieved from https://www.choosingtherapy.com/regain-counseling-review/
We regularly update the articles on ChoosingTherapy.com to ensure we continue to reflect scientific consensus on the topics we cover, to incorporate new research into our articles, and to better answer our audience’s questions. When our content undergoes a significant revision, we summarize the changes that were made and the date on which they occurred. We also record the authors and medical reviewers who contributed to previous versions of the article. Read more about our editorial policies here.
Author: Chelsey Church, M.S. (No change)
Medical Reviewer: Kristen Fuller, M.D. (No change)
Primary Changes: Fact-checked and edited entire article for improved readability and clarity, reviewed recent Apple and Google reviews to update user ratings. Updated pricing for Regain (From $260 – $360 monthly to $260 – $400 monthly).
Author: Chelsey Church, M.S.
Medical Reviewer: Kristen Fuller, M.D.
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