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Simply.Coach Review 2026: Pros & Cons, Cost & Who It’s For

Pamela Wiltfang, PharmD, MPH, BA, CHES headshot

Author: Pamela Wiltfang, PharmD, MPH

Pamela Wiltfang, PharmD, MPH, BA, CHES headshot

Pamela Wiltfang PharmD, MPH, CHES, CHW

With 12+ years of experience, Pamela Wiltfang is an accomplished pharmacist with a focus on medication therapy management. Pamela has expertise in psychotropic meds, weight loss, sexual health, and sleep medication management.

See My Bio Editorial Policy
Published: October 18, 2026

ChoosingTherapy.com may earn commissions from the companies reviewed when you click links on this page. Learn more about our editorial standards, review process, and advertising policy.

  • Detailed reviewDetailed review
  • Cost and insuranceCost and insurance
  • AlternativesAlternatives
  • User ReviewsUser Reviews
  • HistoryHistory
  • Why You Can Trust My ReviewWhy You Can Trust My Review
  • FAQSFAQS

Coaches often end up using one tool for scheduling, another for notes and a third for contracts or invoices. Simply.Coach brings that work into one platform. Built in Pune, India, and used in more than 35 countries, it manages scheduling, session notes, goals and action plans, forms and assessments, contracts, invoices, and between-session client check-ins through a portal and mobile app. It is designed for life, career, leadership and business coaches, therapists and counsellors who add coaching to their practice, and coaching businesses and corporate learning teams that manage multiple coaches. It is not a clinical record system, so there is no diagnostic charting, insurance billing or superbills.

Simply.Coach at a Glance

Simply.Coach logo
Rating:
Overall rating of 4.5 out of 5 possible.
(4.5 out of 5)

Cost: $19 to $89 a month for solo coaches billed monthly, or $9 to $69 a month billed annually; business plans $99 to $349 a month plus $29 to $39 per additional coach. 14-day trial, no card
Insurance Accepted? Not applicable. Coaching software with no claims feature, HSA or FSA handling, or superbills
Available nationwide? Yes. No US restriction; used in 35-plus countries with USD and INR pricing and seven languages

$9 to $89 a month

Visit Simply.Coach

Pros & Cons of Simply.Coach

Pros Icon Pros
  • Every tier includes one-to-one and group coaching, a client portal and app, session notes, goals and action plans, nudges, forms, contracts with e-signature, invoicing, payment tracking, calendar sync and a HIPAA business associate agreement.
  • Client accounts are free, so clients do not pay to use the portal.
  • Support scores 4.9 on Capterra and SoftwareAdvice and 5.0 on GetApp. Support is also the most common positive theme in user reviews.
  • Annual billing lowers the price by 17% to 53%, depending on the tier, and the 14-day trial does not require a card.
  • Video sessions use your existing Zoom, Teams, Google Meet or Webex account, so clients do not have to learn another platform.
  • The web app, mobile app and notifications support seven languages, although the pricing FAQ still lists only three.
Cons Icon Cons
  • Recurring forms, session forms, pre-, mid- and post-engagement assessments and email customization are limited to the $89 Leap tier for solo coaches.
  • Reviewers describe a learning curve, non-intuitive navigation in places and an overwhelming first-run experience. One tester reported spending three to four hours on configuration.
  • Human support follows India hours. In Eastern time, it is available until 12:30 PM and again after 9:30 PM, with an AI assistant covering the gap.
  • Text message reminders cost an extra $29 a month on every tier.
  • The pricing page labels automated invoices as "coming soon," while the payments page describes them as live.
  • Mid-cycle cancellations are not refunded, and the terms require 60 days' written notice before a subscription term ends to stop auto-renewal.

Preview Simply.Coach

Simply.Coach's home page positions it as the digital coaching platform trusted by therapists, with its G2 badges for results, usability and support shown up front.
The solopreneur pricing page shows the 14-day free trial, the monthly and annual toggle, and the Starter tier from $9 a month when billed annually.
Business pricing is set by the number of active coaches, with a slider for your team size and a note to contact sales for more than 50 coaches.
The about page describes the goal of replacing the patchwork of tools coaches use with one platform for coaches and their clients.
Click here for the previous slide. Click here for the next slide.

Simply.Coach is a coaching-management platform built in Pune, India, and used in more than 35 countries. It brings scheduling, session notes, goals and action plans, forms and assessments, contracts with e-signature, invoicing, and between-session client check-ins into one web app with a client portal and mobile app. One-to-one and group coaching are included on every solo tier, video sessions run on your existing Zoom, Teams, Google Meet or Webex account, and client accounts are free. It is not a clinical record system: there is no diagnostic charting, insurance billing or superbills.

Detailed Review of Simply.Coach

We scored Simply.Coach across 13 criteria using our scoring criteria for online platforms, adjusting each consumer-therapy criterion for a coach buying practice software. Company pages supplied the factual criteria. The signup walk, dated review counts and user feedback informed the experience criteria.

Simply.Coach earned 4.5 out of 5 Stars
Overall rating of 4.5 out of 5 possible.
View Details
Detailed Scoring Breakdown
Rated 5 out of 5 possible for
Coaching formats and clientele (5 out of 5)
Rated 4.5 out of 5 possible for
Range of tooling (4.5 out of 5)
Rated 5 out of 5 possible for
Geographic availability (5 out of 5)
Rated 4.5 out of 5 possible for
Session management (4.5 out of 5)
Rated 5 out of 5 possible for
Ongoing client access (5 out of 5)
Rated 5 out of 5 possible for
Cost transparency (5 out of 5)
Rated 4 out of 5 possible for
Payment options (4 out of 5)
Rated 3.5 out of 5 possible for
Matching and client acquisition (3.5 out of 5)
Rated 4 out of 5 possible for
Interface and signup (4 out of 5)
Rated 4.5 out of 5 possible for
Privacy and HIPAA (4.5 out of 5)
Rated 4 out of 5 possible for
Coach profiles (4 out of 5)
Rated 4.5 out of 5 possible for
Customer service (4.5 out of 5)
Rated 4 out of 5 possible for
Reliability and longevity (4 out of 5)

Review our scoring criteria here.
Review our complete editorial policies here.

How each criterion was scored

Criterion Score Evidence in brief
Coaching formats and clientele 5 1-1, group and team coaching on every tier; built for coaches, therapists adding coaching, consultants, businesses and universities
Range of tooling 4.5 Notes, goals, actions, nudges, journals, stakeholder feedback and 360 tools on every tier; assessments and recurring forms on Leap only
Geographic availability 5 No restriction for US coaches; 35-plus countries, USD and INR pricing, seven languages
Session management 4.5 No session length or count caps; recurring sessions from Growth up
Ongoing client access 5 Portal, chat, nudges and app on every tier, free for clients; SMS is an add-on
Cost transparency 5 Every solo and business tier priced publicly with a full feature matrix
Payment options 4 Stripe, PayPal and offline payments, contracts and invoicing on every tier; insurance not offered
Matching and client acquisition 3.5 Booking pages and CRM on every tier; coach matching only on the $349 Optima business tier; no public marketplace
Interface and signup 4 Card-free signup by email or a Google or Microsoft account; ease-of-use 4.5 to 4.6 across review sites; recurring learning-curve complaints
Privacy and HIPAA 4.5 SOC 2, HIPAA and GDPR compliance stated, BAA on every tier, no breach found; SOC 2 report gated to Leap and Enterprise, privacy policy dated 2022
Coach profiles 4 Showcase page and booking page on every tier; branding and custom domain on Leap
Customer service 4.5 Email, in-app chat, help center and onboarding calls; support sub-scores of 4.9 to 5.0; no phone line, US afternoon gap
Reliability and longevity 4 Six years operating, bootstrapped, 19 employees, growing review base; small-company risk

The average across the 13 criteria is 4.4, which we display as 4.5 out of 5.

Coaching formats and tooling

One-to-one and group or team coaching are included on all four solo tiers. The workflow follows a familiar coaching sequence: contracts, goals, sessions, actions, reflections and stakeholder feedback. The company says the settings can be customized to ICF, EMCC or MGSCC frameworks. Coaches can send behaviour nudges to the client app, keep private journals for both coach and client, and build 360-degree feedback and self-reflection surveys with customizable digital tools.

Simply.Coach calls its reusable programs Journeys. A Journey can schedule notes, actions, surveys and session invitations. The limits are one Journey on Starter, three on Essentials, ten on Growth and unlimited on Leap.

Recurring forms, session forms and pre-, mid- and post-engagement assessments are available only on Leap. A coach who uses the same instrument at the beginning and end of each engagement therefore needs the $89 monthly plan or the $69 annual rate.

The signup flow

We followed the signup flow in a browser and stopped before creating an account. The form asks for your name, email, an optional referral code, and a password of at least ten characters with mixed case, a number and a symbol. You can also sign up with Google or Microsoft. There is no card field, phone number or business address. The page promises a free 14-day trial, a free client portal, free one-to-one onboarding and setup help, and in-app live chat. That matches the pricing FAQ, which says the trial opens every feature with no commitment.

Ease-of-use scores are 4.5 on Capterra and SoftwareAdvice and 4.6 on GetApp. Even five-star reviewers mention the number of features and clumsy navigation when booking calls. A third-party tester in April 2026 described the first run as overwhelming and reported three to four hours of configuration. Complimentary onboarding sessions are included on Growth and Leap and on every business plan.

Scheduling, sessions and video

The $19 Starter plan already includes booking pages, an availability calendar, multiple session types, pre-session preparation forms, and a rescheduling and cancellation tracker. Calendar sync works with Google, Microsoft and Apple calendars. Starter and Essentials include one calendar connection, while Growth and Leap include three. Recurring sessions, a frequent request in reviews, start with Growth. No plan limits session length or session count. The active-client limits are 3, 7, 30 and unlimited.

Simply.Coach does not host video itself. It generates links for Zoom, Microsoft Teams, Google Meet or Cisco Webex inside the platform. Clients can use a video tool they already know, but you still pay for that separate account.

The client portal and app

Clients receive the portal and mobile app at no charge. They can view sessions, goals, actions, shared files and journals, chat with their coach, and respond to nudges. One tester found that roughly three in ten clients used the portal after setup. The iOS app has a 5.0 rating from four ratings, while the Android listing shows more than a thousand downloads and no displayed rating. That is too little app-store data to score meaningfully. Capterra reviewers also note that some desktop features are missing from the mobile apps.

Email notifications are included. Text notifications cost an additional $29 a month or $290 a year on every plan.

Contracts and invoicing

Every tier includes digital contracts with e-signature, offline contract tracking, invoicing and payment tracking. Invoices support automatic numbering, discounts, status tracking and automated reminders. Payments run through Stripe or PayPal, which together cover cards, Apple Pay, Google Pay, Venmo, ACH and buy-now-pay-later options. Simply.Coach does not publish processing fees, so check Stripe’s and PayPal’s current rates before pricing your packages.

The automated-invoice information is inconsistent. The pricing page marks the feature as “coming soon,” while the payments page describes it as available. Confirm its status with support before relying on it.

There is no insurance billing, clearinghouse, CPT coding or superbill feature. That is normal for coaching software, but it will not cover the needs of a licensed clinician who bills insurance.

Business plans

Coaching businesses and corporate learning teams pay by active coach. CoCreate costs $99 a month, or $79 annually, plus $29 per additional coach. It includes an internal coach finder, three Journey templates and ten clients per coach. Surge costs $199 or $159, plus $29 per coach, and adds multiple calendars, recurring sessions, white-labelling with your own domain, program managers, sponsor seats and 25 clients per coach. Optima costs $349 or $289, plus $39 per coach, and adds coach payouts, program-based coach matching, NPS tracking, automated reports, round-robin scheduling and 50 clients per coach. Enterprise is priced on request and adds SSO, a SOC 2 report, a dedicated account manager and migration support. Volume pricing is negotiated above 50 coaches.

Cost and insurance

Simply.Coach publishes every solo and business price. The annual rates shown below apply only when you pay for a full year up front.

Plan Monthly billing Annual billing (per month) Active clients Programs Storage Notable gates
Starter $19 $9 ($108 a year) 3 1 1 GB 1 calendar
Essentials $39 $29 ($348 a year) 7 3 10 GB 1 calendar
Growth $59 $49 ($588 a year) 30 10 50 GB 3 calendars, recurring sessions, your logo, onboarding
Leap $89 $69 ($828 a year) Unlimited Unlimited 100 GB Assessments, white label, custom domain, SOC 2 report

Prices are from the Simply.Coach solopreneur pricing page and were checked on 22 September 2026 in USD. Annual billing saves 53% on Starter, 26% on Essentials, 17% on Growth and 23% on Leap. Text notifications cost $29 a month on every tier. For business plans, each additional active coach costs $29 or $39.

The trial lasts 14 days and does not require a card. When it ends, access is suspended until you subscribe through Stripe. You can upgrade or downgrade at any time. You can also cancel at any time, but there are no mid-cycle refunds and access continues through the paid period. The terms include two details that do not appear in the pricing FAQ: written notice of non-renewal is required at least 60 days before the subscription term ends, and the company may raise fees at the start of a new term. Service data is scheduled for deletion 90 days after the account closes.

Insurance is not part of the product. There is no claims feature, HSA or FSA handling, or superbill.

Try Simply.Coach free for 14 days

Alternatives

Practice Better and SimplePractice add clinical records. Delenta is a coaching platform more directly comparable with Simply.Coach.

Practice Better, rated 4.5 in our Practice Better review, starts at $69 a month on Professional, with a free Sprout plan for three clients and a $35 Starter plan for ten. It combines intake, charting, telehealth, programs, payments and insurance add-ons. Its strengths are clinical documentation, programs and payments in one system, the free Sprout tier, and a 14-day trial on paid plans. It does not include coaching structures such as nudges, stakeholder feedback or reusable coaching Journeys, and annual billing saves only 10%. It is best suited to a health coach or therapist who needs charting alongside coaching.

SimplePractice, rated 4.5 in our SimplePractice review, costs $49 to $99 and up per month. Its 30-day trial does not require a card. This is a clinical EHR with insurance billing and a client portal. Insurance billing is built in, the trial starts on Plus, and subscribers who convert in the first week receive 50% off for three months. The tradeoffs are no coaching tools, a $20 annual CPT code fee per clinician, AI notes at $35 a month, and additional clinicians starting at $74. It fits a licensed clinician whose coaching work sits inside an insurance-billing practice.

Delenta is the coaching-specific competitor most often compared with Simply.Coach. Starter costs $29 a month or $229 a year for ten client portals. Pro costs $49 or $469 and adds group coaching and a branded landing page. Premium costs $79 or $699 and includes unlimited portals, a custom domain, a course creator and the mobile app. All plans include a 14-day trial. Delenta’s entry tier costs more than Simply.Coach but allows ten clients instead of three. Delenta reserves its app and custom domain for Premium, while Simply.Coach includes the app on every tier and reserves the custom domain for Leap. Delenta also offers a course creator and sales pages, which Simply.Coach does not. These Delenta prices came from its own pricing page and were checked on 22 September 2026.

CoachAccountable and Paperbell are two more coaching platforms to consider. CoachAccountable includes every feature on every plan and prices by active clients, from $20 a month for two clients to $120 for twenty, with a 30-day card-free trial. Paperbell charges $57 a month for unlimited clients and sessions and includes a 30-day money-back guarantee.

Start a free Simply.Coach trial

Simply.Coach User Reviews

Simply.Coach’s ratings are consistently high, although the review pools are still modest. G2 shows 4.8 out of 5 from 155 reviews. Capterra, SoftwareAdvice and GetApp share one pool of 42 reviews and show an overall rating of 4.6, with customer support at 4.9 to 5.0, value for money at 4.8 and ease of use at 4.5 to 4.6.2 Trustpilot has no reviews. Simply.Coach’s own review page shows G2 High Performer badges and named testimonials rather than a rating.

Reviews from 2022 through September 2026 return to the same strengths. Coaches like replacing separate scheduling, invoicing and note-taking tools with one platform. They describe support as quick and responsive, mention regular feature additions, and frequently call out the value. In a March 2026 review, one reviewer said the biggest benefit was the money saved by consolidating tools.

The complaints are also fairly consistent: complex navigation and workflows, a learning curve, confusion between forms and digital tools, form reports that look unprofessional, mobile apps that do not include every desktop feature, and requests for more scheduling options. A one-star Capterra reviewer in August 2025 called the platform clunky and reported limited trial functionality, although the company’s FAQ says the trial includes every feature. One reviewer also described an early time-zone mismatch with support hours, which was later resolved.

Reviews from G2 | 4.8 out of 5 stars | 155 reviews

G2 shows 4.8 out of 5 from 155 reviews. Coaches like replacing separate scheduling, invoicing and note-taking tools with one platform, describe support as quick and responsive, mention regular feature additions and frequently call out the value. In a March 2026 review, one reviewer said the biggest benefit was the money saved by consolidating tools.

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Capterra, SoftwareAdvice and GetApp | 4.6 out of 5 stars | 42 reviews

The three sites share one pool of 42 reviews and show an overall rating of 4.6, with customer support at 4.9 to 5.0, value for money at 4.8 and ease of use at 4.5 to 4.6. The complaints are consistent: complex navigation and workflows, a learning curve, confusion between forms and digital tools, form reports that look unprofessional, mobile apps that do not include every desktop feature, and requests for more scheduling options. A one-star Capterra reviewer in August 2025 called the platform clunky and reported limited trial functionality, although the company’s FAQ says the trial includes every feature.

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Trustpilot and the company's own review page

Trustpilot has no reviews. Simply.Coach’s own review page shows G2 High Performer badges and named testimonials rather than a rating. One reviewer described an early time-zone mismatch with support hours, which was later resolved.

Read More

History of Simply.Coach

Simply.Coach logo

Year Founded: 2020
Founders: Kiran Narasareddy, Ram Gopalan and G Venkatraghavan
Headquarters: Pune, India
Outside Funding: None, bootstrapped

Simply.Coach was founded in 2020 by Kiran Narasareddy, Ram Gopalan and G Venkatraghavan, an executive coach. Proponitis Tech Private Limited operates the company from Pune, India. It has taken no outside funding and had 19 employees as of August 2026; a second tracker estimates annual revenue at about $1.5 million. The company announced SOC 2, GDPR and HIPAA compliance in November 2022 and won G2’s Best Support badge and Capterra’s Best Value badge that year. It has continued to collect G2 badges each season, including 17 in summer 2026, and appeared on G2’s 2026 list of the top 50 software companies in India. No acquisition, funding round or leadership change has been reported.

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Why You Can Trust My Review

“We did not use Simply.Coach to run an active coaching practice. We reviewed the company’s pricing, feature, security, privacy and terms pages, along with its help center. We loaded the pricing pages and signup form in a browser, followed the form to the point where an account would be created, used the pricing page’s own data to separate monthly and annual rates, and checked the App Store and Google Play listings.

User evidence came from G2, Capterra, SoftwareAdvice and GetApp, with review counts and dates, plus two independent third-party reviews published in April and July 2026. The company pages disagree about automated invoices and the number of supported languages, so we have called out both conflicts. Our editorial policy and scoring criteria explain how reviews on this site are produced.”

Pamela Wiltfang, PharmD, MPH, BA, CHES headshot Pamela Wiltfang, PharmD, MPH

Frequently Asked Questions

What is the Simply.Coach platform?

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Simply.Coach is a coaching-management platform that brings scheduling, session notes, goals and action plans, forms and assessments, nudges, contracts, invoicing, and a free client portal and app into one system. It serves solo coaches, therapists and counsellors who coach, coaching businesses and corporate learning teams.

How much does Simply.Coach cost?

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Solo plans cost $19, $39, $59 and $89 a month when billed monthly, or $9, $29, $49 and $69 a month when billed annually. The active-client limits are 3, 7, 30 and unlimited. Business plans cost $99, $199 and $349 a month, or $79, $159 and $289 annually, plus $29 to $39 per additional active coach. Text notifications cost another $29 a month.

What are the key features of Simply.Coach?

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The platform includes one-to-one and group coaching, a client portal and mobile app, session notes and reflections, goals and action plans with reminders, nudges, forms and assessments, stakeholder feedback, reusable programs, booking pages and calendar sync, contracts with e-signature, invoicing and payments through Stripe and PayPal, and integrations with Zoom, Teams, Google Meet, Webex and Zapier.

Does Simply.Coach have a free plan?

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No. It offers a 14-day free trial without a card. The least expensive paid option is Starter at $19 a month, or $9 a month with annual billing, for up to three clients.

Is Simply.Coach HIPAA compliant?

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Simply.Coach states that it is SOC 2, HIPAA and GDPR compliant. Every plan includes a HIPAA business associate agreement, and the company describes TLS encryption in transit and AES-256 encryption at rest. The SOC 2 report is available under NDA on Leap and Enterprise. Data is processed in India and the United States.

Can therapists use Simply.Coach?

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Yes, for coaching work. The platform includes session notes, forms and secure messaging and is marketed to therapists and counsellors. It does not include clinical charting, diagnosis codes, insurance billing or superbills. A licensed clinician who bills insurance will need an EHR such as SimplePractice or Practice Better for that part of the practice.

Does Simply.Coach host video sessions?

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No. It generates session links for your Zoom, Microsoft Teams, Google Meet or Cisco Webex account.

What are the alternatives to Simply.Coach?

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Delenta, CoachAccountable and Paperbell are coaching-specific alternatives. Practice Better and SimplePractice are better suited to coaches who also need clinical records or insurance billing. Simply.Coach publishes comparison pages for 20 competitors, but check each competitor’s own pricing page for current rates.

How does Simply.Coach compare with Delenta?

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Simply.Coach’s entry plan is less expensive at $19 a month, compared with Delenta’s $29, but it allows three clients instead of ten. Simply.Coach includes its mobile app on every tier and reserves a custom domain for the $89 Leap plan. Delenta includes both on its $79 Premium plan. Delenta also offers a course creator and sales pages, which Simply.Coach does not. Both offer 14-day trials.

Can I cancel Simply.Coach at any time?

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Yes. Access continues through the end of the paid period, but there are no refunds for a mid-cycle cancellation. The terms also require written notice of non-renewal at least 60 days before the subscription term ends, so check your renewal date.

What support does Simply.Coach offer?

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Support includes email, in-app live chat, a large help center and onboarding calls on Growth, Leap and all business plans. An AI assistant covers off-hours. Human support follows India hours, which in US Eastern time means until 12:30 PM and again after 9:30 PM. There is no phone line.

Start a free 14-day Simply.Coach trial

Sources Update History

ChoosingTherapy.com strives to provide our readers with mental health content that is accurate and actionable. We have high standards for what can be cited within our articles. Acceptable sources include government agencies, universities and colleges, scholarly journals, industry and professional associations, and other high-integrity sources of mental health journalism. Learn more by reviewing our full editorial policy.

  • Simply.Coach. (2026). Terms of Service. Retrieved from: https://simply.coach/terms/

  • G2. (2026). Simply.Coach reviews. Retrieved from: https://www.g2.com/products/simply-coach/reviews

  • Tracxn. (2026). Simply.Coach company profile. Retrieved from: https://tracxn.com/d/companies/simplycoach/__yvivwoG0B4iSJOzpfWyoIwajk-MfCyAQFlGcO1PDU4o

  • Latka. (2026). Simply.Coach company profile. Retrieved from: https://getlatka.com/companies/simply.coach

  • Capterra. (2026). Simply.Coach reviews. Retrieved from: https://www.capterra.com/p/232231/SimplyCoach/reviews/

  • Simply.Coach. (2026). Pricing for solopreneurs. Retrieved from: https://simply.coach/pricing-for-solopreneurs/

  • Simply.Coach. (2026). Pricing for businesses. Retrieved from: https://simply.coach/pricing-for-businesses/

  • Simply.Coach. (2026). Security and privacy at Simply.Coach. Retrieved from: https://help.simply.coach/en/articles/11320732-security-privacy-at-simply-coach

  • Simply.Coach. (2026). Understanding our support timings. Retrieved from: https://help.simply.coach/en/articles/9738604-understanding-our-support-timings

  • SoftwareAdvice. (2026). Simply.Coach reviews. Retrieved from: https://www.softwareadvice.com/coaching/simply-coach-profile/reviews/

  • Delenta. (2026). Pricing. Retrieved from: https://www.delenta.com/pricing

  • Simply.Coach. (2026). About us. Retrieved from: https://simply.coach/aboutus/

  • Coaching Briefs. (2026, April). Simply.Coach review. Retrieved from: https://www.coachingbriefs.com/simply-coach-review

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