Therapy Finder by SimplePractice (formerly Monarch Directory) is an online directory for therapists, psychologists, and other mental health providers. Through Therapy Finder, providers are able to market themselves to therapy seekers and bring new clients into their practice. A Therapy Finder profile is included with the cost of all SimplePractice EHR subscriptions, which start at $49 monthly.
Editor's Note
In 2025, SimplePractice changed the name of its directory system from Monarch Directory to Therapy Finder.2 We have updated the review throughout to reflect this change.
Therapy Finder (Formerly Monarch Directory) At a Glance
Cost: $49 – $99 monthly
Pros & Cons of Therapy Finder
Pros
- A profile is included for free with all SimplePractice subscriptions
- Having a profile converts SimplePractice into a full practice management and marketing suite
- Includes a professional website
- Integrates very well with the rest of the SimplePractice suite
Cons
- Significantly less user traffic than more popular therapist directories
- Therapy Finder requires a subscription to SimplePractice; providers cannot just create a profile
- Client experience and therapist filtering are not as comprehensive as some competitors
- Does not require licensure and licensure verification is not required to join
Preview Therapy Finder
Therapy Finder (formerly Monarch Directory), by SimplePractice, is a practitioner directory built into the SimplePractice suite of practice management software. It allows practices that use SimplePractice to create a directory listing and market their services to clients nationwide, for remote and in-person services. A Therapy Finder directory profile is included with the cost of all SimplePractice EHR subscriptions, ranging from $49 – $99+ monthly.
Therapy Finder integrates very well with the rest of SimplePractice and makes it an impressive one-stop shop for therapy practice management. Therapy Finder does not require credential or licensure verification for practitioners, which is helpful for some non-licensed practitioners but could be considered risky for clients, as credentials may not be as clear. Verified practitioners receive a unique badge to help them stand out from the rest.
If you use something other than SimplePractice to manage your practice or are uninterested in trying SimplePractice, then Therapy Finder is not worth the price considering the volume of people using it. However, if you are planning to buy into the SimplePractice suite, or are already a SimplePractice user, then it’s definitely worth your time to create a Therapy Finder profile.
Key Takeaways
- A listing on Therapy Finder is included with all SimplePractice plans. Subscriptions range from $49-$99 monthly and include full access to the SimplePractice EHR system, as well as a professional website.
- Therapy Finder integrates very well with the rest of SimplePractice and makes it an impressive one-stop-shop for the management of therapy practices.
- Therapy Finder does not require credential or licensure verification for practitioners, which is helpful for some non-licensed practitioners but could be considered risky for clients, as credentials may not be as clear. Verified practitioners receive a unique badge.
Free Therapist Directory from ChoosingTherapy.com More than 30 million people visit ChoosingTherapy.com each year. Join our therapist directory for free to make sure potential clients can find you. No credit card required, and you can remove your profile at any time.
What Is Therapy Finder?
Review our scoring criteria for therapist directories here.
Review our complete editorial policies here.
Therapy Finder by SimplePractice (formerly Monarch Directory) is the practitioner directory built-in to the SimplePractice suite of practice management offerings. It allows practices that use SimplePractice to create a directory listing and market their services to clients nationwide, for remote and in-person services. Therapy Finder is included in all SimplePractice plans, starting at $49+ monthly.
To better understand SimplePractice and all it offers, read our full review of SimplePractice.
Practice Management With a Built-In Directory
SimplePractice is one of the unique practice management systems that offer the ability to list your practice in a practitioner directory. Therapy Finder can’t be used by just anyone – you have to subscribe to the whole SimplePractice practice management suite to be able to use it.
If you already have a practice management system that you are loyal to, this could be a hindrance, but if you’re already a SimplePractice user or are considering becoming one, it’s a nice freebie and certainly sweetens the pot of the whole package. Combined with the ability to create a professional website, SimplePractice creates an impressive one-stop shop for managing and promoting your practice.
You can read more about building a website with SimplePractice in our comprehensive review of SimplePractice Website Builder.
Small, But Easy to Use
No doubt, SimplePractice’s Therapy Finder is smaller than some of the most popular directories. When comparing traffic to their homepages, Therapy Finder brings in roughly ten thousand visitors per month, whereas GoodTherapy brings in over one million. There are upsides to this, however. Being a smaller directory, you will likely have less competition to deal with, which can be very beneficial in large, densely populated areas.
How Much Does Therapy Finder Cost?
A Therapy Finder profile can only be accessed by joining SimplePractice which costs $49 – $99 monthly. With this subscription cost, you also gain access to the full SimplePractice suite, including EHR features, scheduling, documentation management, and a professional website.
Learn more about pricing in our full SimplePractice review.
Free Therapist Directory from ChoosingTherapy.com More than 30 million people visit ChoosingTherapy.com each year. Join our therapist directory for free to make sure potential clients can find you. No credit card required, and you can remove your profile at any time.
Who Is Therapy Finder by SimplePractice Right For?
Therapy Finder by SimplePractice is best suited for practices seeking a full practice management suite, and those who already have, or are considering joining SimplePractice.
Practices Seeking a Full Practice Management Suite
If you’re in the market for a piece of software that can manage every aspect of your practice, then SimplePractice is a great choice. With it, you can manage client intake, telehealth sessions, scheduling, documentation, and marketing, all from one place.
Those Who Already Have SimplePractice
Many practitioners today already use SimplePractice. If you’re already a customer, then Therapy Finder might be available to you already. In this case, there isn’t much downside to creating a Therapy Finder profile.
Who May Want an Alternative to Therapy Finder by SimplePractice?
SimplePractice and Therapy Finder may not be the best choice for everyone. If you are looking to avoid SimplePractice, or are on a tight budget, other options may serve you better.
Those Looking to Avoid SimplePractice
Maybe you had a bad experience with SimplePractice, or you’ve decided that SimplePractice just isn’t for you. Regardless, it wouldn’t make much sense to sign up for an entire EHR system just for Therapy Finder. Better alternatives might be Psychology Today or GoodTherapy.
Read our review of Psychology Today and our GoodTherapy review for more details.
Practices on a Tight Budget
SimplePractice is relatively expensive – while it offers great value for the cost, the high price tag may be prohibitive to some. If you are on a budget and solely looking for a directory listing, a better option might be creating a free directory profile with TherapyDen.
Read our review of TherapyDen for more details.
Therapy Finder Vs. Psychology Today
Therapy Finder and Psychology Today offer very similar directory systems, however, Psychology Today is far larger, with more traffic from therapy seekers, and can expose your practice to a much wider audience. Psychology Today, however, does not offer any additional features aside from a telehealth platform, so a practice would need an additional EHR software in conjunction with it to run a practice.
In terms of price, Psychology Today costs $29.95 monthly, whereas SimplePractice Therapy Finder only comes with a suite of services that cost $49 – $99 monthly. Ultimately, if you are planning on joining SimplePractice, it would make a lot of sense to sign up for Psychology Today, as well, to make sure all of your bases are covered.
Read more about the differences in our full review of Psychology Today.
Therapy Finder Vs. TherapyDen
TherapyDen is different from just about every other therapist directory out there, Therapy Finder included. It allows you to create a profile for free, with premium features available on a pay-what-you-can system. TherapyDen attracts a bit more traffic from therapy seekers than Therapy Finder does and is more inclusive and robust in its filters.
TherapyDen costs $0 – $30 monthly, whereas SimplePractice costs $49 – $99 monthly. TherapyDen doesn’t have any additional features aside from the directory.
Check out our full review of TherapyDen to see if it might be a good option for your practice.
Free Therapist Directory from ChoosingTherapy.com More than 30 million people visit ChoosingTherapy.com each year. Join our therapist directory for free to make sure potential clients can find you. No credit card required, and you can remove your profile at any time.
Final Verdict
If you use something other than SimplePractice to manage your practice or are uninterested in trying SimplePractice, then Therapy Finder is not worth the price considering the volume of people using it. However, if you are planning to buy into the SimplePractice suite, or are already a SimplePractice user, then it’s definitely worth your time to create a Therapy Finder profile.
Ultimately I would consider Therapy Finder more of a bonus to SimplePractice, rather than a directory worth going out of your way to sign up with.
You should consider creating a Therapy Finder listing if you:
- Already have or are planning to join SimplePractice
- Want a unified platform for practice management and marketing
You should consider looking for an alternative to Therapy Finder if you:
- Are looking to avoid SimplePractice
- Already have an EHR or practice management system that you are happy with
How to Get Started with Therapy Finder
Getting started with Therapy Finder is as simple as joining SimplePractice. Navigate to the SimplePractice sign-up page and enter a few details to get your 30-day free trial started.
The steps for getting started with Therapy Finder are:
- Sign up for a free SimplePractice trial. Enter some basic details to get a SimplePractice account set up. No credit card info is necessary. (~2 minutes)
- List your focus areas. SimplePractice will have you provide the most prominent focus areas that you treat. (~5 minutes)
- Provide your accepted insurance payors. If you accept insurance, you’ll need to list out the payors that you work with. (~2 minutes)
- Turn on your contact form and appointment requests. SimplePractice will direct you to set up the email you’d like client communications to go through. (~2 minutes)
- Write your bio. This is where you get to exercise some creative liberty in introducing yourself to your new clients. Be as detailed and personable as you can. (~20 minutes)
- Publish your Therapy Finder profile.
History & News
Year Founded: 2021
Parent Company: SimplePractice
SimplePractice released the Monarch Directory in 2021. According to the company’s FAQ page, they released Monarch as the first nationwide practitioner directory that integrates directly with an EHR system.
According to SimplePractice, the original name Monarch harkens to the monarch butterfly, which is a symbol of transformation and growth.1
In 2025, SimplePractice changed the directory’s name from Monarch to Therapy Finder to better reflect its core function.2
Frequently Asked Questions
Is Therapy Finder Free to Use?
No. A Therapy Finder profile requires a SimplePractice subscription, starting at $49 monthly.
Do You Have to be Licensed to Use Therapy Finder?
No. Therapy Finder is one of the few directories that does not require licensure verification. However, licensed providers do gain a verification badge on their listings.
Does Therapy Finder Offer a Free Trial?
Yes. SimplePractice offers a 30-day free trial that includes access to Therapy Finder.
How Do I Enable Therapy Finder on SimplePractice?
Once you have an account with SimplePractice, all you have to do is navigate to your account settings, go to the marketing section, and fill out the information required to get started with Therapy Finder.
Is Therapy Finder Free with SimplePractice?
A Therapy Finder profile is included with all SimplePractice plans, starting at $49 monthly.
ChoosingTherapy.com strives to provide our readers with mental health content that is accurate and actionable. We have high standards for what can be cited within our articles. Acceptable sources include government agencies, universities and colleges, scholarly journals, industry and professional associations, and other high-integrity sources of mental health journalism. Learn more by reviewing our full editorial policy.
-
SimplePractice Monarch. (n.d.) Monarch help FAQ. Monarch by SimplePractice. Retrieved from: https://meetmonarch.com/therapists-help-faq
-
SimplePractice. (2025, July). Getting started with Therapy Finder. SimplePractice Support. Retrieved from: https://support.simplepractice.com/hc/en-us/articles/37170656954765-Getting-started-with-Therapy-Finder
We regularly update the articles on ChoosingTherapy.com to ensure we continue to reflect scientific consensus on the topics we cover, to incorporate new research into our articles, and to better answer our audience’s questions. When our content undergoes a significant revision, we summarize the changes that were made and the date on which they occurred. We also record the authors and medical reviewers who contributed to previous versions of the article. Read more about our editorial policies here.
Author: Matthew Church, MS (No change)
Medical Reviewer: Melissa Boudin, PsyD (No change)
Primary Changes: Updated article to be consistent with name change from Monarch Directory to Therapy Finder. Updated article to reflect that access to Therapy Finder is now included with all SimplePractice subscriptions.
Author: Matthew Church, MS (No change)
Medical Reviewer: Melissa Boudin, PsyD (No change)
Primary Changes: Updated pricing for SimplePractice Monarch Directory from $69+ to $49+ monthly.
Author: Matthew Church, MS (No change)
Medical Reviewer: Melissa Boudin, PsyD (No change)
Primary Changes: Added article summary block and reformatted star rating breakdown under “Why Trust Us” section.
Author: Matthew Church, MS
Medical Reviewer: Melissa Boudin, PsyD
Your Voice Matters
Leave your own reviews!
Have you used an online therapy company? Have you tried an online psychiatry service? Do you use a meditation or mindfulness app? We’d love to hear about your experience!
We want to hear about the companies you love and the companies you wish you never used.
Leave your feedback for our editors.
Share your feedback on this article with ChoosingTherapy.com’s editors. If there’s something we missed or something we could improve on, we’d love to hear it.
Our writers and editors love compliments, too. :)
